Pay per Click (PPC)

Level

Pay per Click (PPC)

The IDM
Logo The IDM

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Description

Pay per click (PPC) advertising campaigns can be one of the most effective forms of online marketing. However, these marketing campaigns can also easily waste money. This one-day training course looks at what strategies, tools and techniques you need to achieve successful pay per click (PPC) campaigns.

Benefits to you and your employer:

Benefits to your employer:

A well structured and managed pay per click campaign will:

  • Increase the number and quality of visitors to your website
  • Keep acquisition costs to a minimum
  • Ensure your campaign can grow and remain competitive over the long term

By the end of this one-day training course you will discover how to:

  • Avoid the pitfalls
  • Use keywords and…

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Pay per click (PPC) advertising campaigns can be one of the most effective forms of online marketing. However, these marketing campaigns can also easily waste money. This one-day training course looks at what strategies, tools and techniques you need to achieve successful pay per click (PPC) campaigns.

Benefits to you and your employer:

Benefits to your employer:

A well structured and managed pay per click campaign will:

  • Increase the number and quality of visitors to your website
  • Keep acquisition costs to a minimum
  • Ensure your campaign can grow and remain competitive over the long term

By the end of this one-day training course you will discover how to:

  • Avoid the pitfalls
  • Use keywords and phrases
  • Plan campaigns
  • Create a bid management strategy
  • Write compelling ads and landing pages
  • Deliver a highly effective pay per click (PPC) advertising campaign that delivers impressive results at minimum cost

Benefits to you:

This essential one-day training course will help you understand exactly how to create a highly effective pay per click (PPC) advertising campaign that delivers impressive results at minimum cost.

You will learn how to avoid common pitfalls including:

  • Poor campaign design
  • Poor management
  • Unexpectedly high bid costs
  • Poor performing ads and keywords
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There are no frequently asked questions yet. If you have any more questions or need help, contact our customer service.