Customer Value Propositions: Creating the WOW factor!

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Customer Value Propositions: Creating the WOW factor!

The IDM
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Description

In a world where customers are increasingly bombarded with marketing messages from every angle, how do you make sure yours has the greatest chance of winning through the clutter and hitting home? It all starts with a strong proposition.

Benefits to you and your employer:

Benefits to you:

You will learn to:

  • Recognise what makes a strong proposition
  • Interrogate your product to identify what really matters
  • Understand your customers and develop key insights
  • Define your competitive set and position your brand
  • Bring this all together to put it into practice

Benefits to your employer:

In a very challenging marketplace, you need to be sure that your brand positioning (and subsequent messaging) to …

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In a world where customers are increasingly bombarded with marketing messages from every angle, how do you make sure yours has the greatest chance of winning through the clutter and hitting home? It all starts with a strong proposition.

Benefits to you and your employer:

Benefits to you:

You will learn to:

  • Recognise what makes a strong proposition
  • Interrogate your product to identify what really matters
  • Understand your customers and develop key insights
  • Define your competitive set and position your brand
  • Bring this all together to put it into practice

Benefits to your employer:

In a very challenging marketplace, you need to be sure that your brand positioning (and subsequent messaging) to your target audience is as powerful as possible, to ensure standout and a consistent platform on which to build communications. This workshop equips delegates with the tools to do this, and gives them a chance to put it into practice and think outside the current box.

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    There are no frequently asked questions yet. If you have any more questions or need help, contact our customer service.