The IDM: 45 products
Be part of a new vision of marketing with us
Now, a vision is emerging of a new type of marketing, one which is capable of engaging millions of prospects and customers in one-to-one relationships. But this vision is only made possible by the fusion of direct and digital marketing. Using the underpinning principles of direct marketing combined with the new digital media, for the first-time markete…
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Presentation Skills
Become a great presenter by learning to apply a range of effective presentation techniques in this one-day training course. Learn how to co…
£445Vocational
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Negotiation Skills
Learn how to negotiate effectively to achieve a win-win result with this highly participative and practical workshop. You will cover the se…
£445Vocational
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Producing Integrated Print Communications
This training course will clearly explain print and production processes from briefing, specifying and purchasing, to use of design to enab…
£525Vocational
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Customer Acquisition
Book now and learn how to acquire new customers, create integrated marketing plans and develop both proposition and creative strategies. Th…
£525Vocational
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Web Analytics: Measurement through Digital Intelligence
Overloaded with data but struggling with insight? If measuring your customer interactions across this complex and ever changing multichanne…
£525Vocational
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Search Engine Optimisation (SEO): Advanced
Here is your chance to apply the latest SEO techniques that will maximise your website's search rankings with this one-day workshop-style t…
£525Vocational
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Briefing and Evaluating Creative
Discover how to get great creative work every time with this inspirational and interactive training course. This is your chance to master t…
£525Vocational
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Mobile Marketing
Mobile marketing is a unique, ‘always-on’ medium that’s delivering new customers and business at an escalating rate. Wherever people go, th…
£525Vocational
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Digital Project Management
Top quality digital project management skills are essential for digital marketers. When any digital project goes wrong, the cost implicatio…
£525Vocational
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IDM Essentials of Direct Marketing (online course)
The IDM Essentials of Direct Marketing course is a seven-hour online course giving you a robust introduction to direct marketing. It covers…
Vocational
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Complete Email Marketing
This two-day course will not only provide step-by-step training to building effective campaigns but will also take you one step further by …
£975Vocational
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Social Media Strategy, Planning and Measurement
Social media can no longer be considered 'optional'. Whether it's for engagement, managing negative sentiment or reaching new markets, this…
£525Vocational
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Data Protection in Practice
What data protection and privacy laws do you need to understand? If you use B2C or B2B data across all channels including direct mail, tele…
£525Vocational
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Planning and Managing Marketing Campaigns
Direct marketing campaigns are often very complex, involving more than one media and more than one channel and a large number of different …
£525Vocational
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Email Marketing: Building Effective Campaigns
This new one-day practical training course will equip you with email techniques, delivery methods and results analysis. Coupled with indust…
£525Vocational