Complete Direct and Digital Marketing

Traditional and digital marketing deliver fantastic opportunities for engaging customers in real-time, personal dialogue. In just three inspiring days our expert tutors will show you how you can exploit these new marketing technologies to engage your customers in relationships that will deliver the highest possible returns.

Benefits to you and your employer:

Benefits to you:

You will learn to:

• Plan, manage and evaluate an integrated marketing strategy with skill and confidence
• Get the most from your data, the foundation on which all 21st century marketing is based
• Optimise and get maximum return from your marketing budgets
• Apply key online and offline metrics that measure, help evaluate and prove your marketing’s value
• Brief specialist partners and suppliers to deliver practical working solutions to your marketing problems

Benefits to your employer:

Every participant will return to work with the skills and confidence to plan and manage successful and accountable marketing programmes combining the best of traditional direct marketing techniques with the many exciting new digital opportunities.

They will learn how to develop customer insight and how to avoid costly mistakes by prudent use of controlled, statistically valid testing.

Free Campaign Planning and Management Guide
Delegates will benefit from this free guide that demonstrates how to convert your strategy into action plans:

• Communication strategy
• Writing and actioning the plan
• Defining the campaign status
• Measurement
• Analysis
• Forecasting
• Control supplier relationships