The Marketing Planning Toolkit

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Description

Fast track through all elements of marketing planning in your organisation to ensure your early contribution to marketing activity. Explore the main concepts, tools and language used in marketing and most importantly how these should be used to identify market opportunities for business development. Crucially, the content will address a practical approach to marketing planning and how to write a marketing plan for your own organisation.

You will be able to offer more support to your organisation’s marketing processes, and where appropriate, use these processes more professionally. You will understand the language and the tools of marketing, so that they can be integrated into planned marketi…

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Didn't find what you were looking for? See also: Marketing Planning, Business Development, Planning, Product Management, and Marketing Essentials.

Fast track through all elements of marketing planning in your organisation to ensure your early contribution to marketing activity. Explore the main concepts, tools and language used in marketing and most importantly how these should be used to identify market opportunities for business development. Crucially, the content will address a practical approach to marketing planning and how to write a marketing plan for your own organisation.

You will be able to offer more support to your organisation’s marketing processes, and where appropriate, use these processes more professionally. You will understand the language and the tools of marketing, so that they can be integrated into planned marketing activity.

The essential benefit to organisations is that delegates will be ‘brought up to speed’ and be able to write a marketing plan more quickly than by the traditional learning on the job approach. Today, with the resource and time constraints imposed on most employees and teams, the opportunity to have more people making meaningful contributions quickly is very desirable.

This course will interest newcomers to marketing, whether they are new to business or migrating from another role. It will prove valuable to those working with marketing teams and wishing to develop a greater understanding of their activities, especially the creation of a marketing plan.

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  • Understanding the role and purpose of marketing.
  • Studying markets and customers - the marketing audit.
  • Segmenting both B2B and B2C markets.
  • Identifying sources of competitive edge and value propositions.
  • Creating a ‘sellable’ marketing mix using the 7Ps.
  • Understanding the process of effective marketing planning.
  • Writing a marketing plan.
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Delegates will have the opportunity to develop ideas for marketing their own organisation and many activities will be based on their own organisations. Throughout the course they will gather material to help put together a marketing plan, through the audit and planning stages, and following the programme they will have access to an online toolkit and tutorials to enable them to present a plan to the course director for feedback.

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There are no frequently asked questions yet. If you have any more questions or need help, contact our customer service.