The Chartered Institute of Marketing: 39 products

This masterclass will help delegates create and implement programmes to deliver a great customer experience; one that sets their organisati…

It's the annual company conference...the CMO is presenting the new brand vision to an expectant audience. Fast forward 6 months...nothing h…

The emphasis of traditional CRM tended towards systems, processes, databases and outbound marketing. Now, in an increasingly technology-ena…

Higher performance, especially during times of uncertainty requires original thinking in order to innovate and take the strategic lead. Thi…

Marketing and sales activity often seem disconnected and misaligned, with marketing accused of lacking understanding of the customer’s real…

Drawing insight from market information requires a deep understanding of customers' attitudes and consumer behaviour. This course focuses o…

End to end management of products and ranges requires an all-rounder to build ownership of the product, leading to seamless integration of …

Strategic alliances can quickly establish formidable business groupings that are flexible and responsive and where the interests of the ind…

This two day course will enable you to learn how to create online marketing campaigns from planning, segmentation and insight generation th…