Implementing a CRM Communications Programme

CRM or Customer Relationship Management is having a huge impact on marketing. It can help you to segment your customers and deliver customised messages to them. The world of marketing is changing fast with new digital channels and CRM tools available and it is imperative that marketers keep up to speed with these opportunities in order to make campaigns more successful.

This course will deepen your personal knowledge of CRM, making you a subject matter expert in your organisation. It will allow you to discuss channels, tools and techniques with like-minded practitioners who have similar roles to your own in other companies and industries.

This course will help your organisation to have a more engaging and profitable relationship with its customers, enabling you to treat different customers differently for mutual benefit.

This course is for marketing practitioners who wish to improve their CRM skills and build an effective CRM programme.

• Difference between CRM and DM.
• Setting customer objectives.
• Segmentation techniques.
• Data analysis techniques and data management.
• Generating customer insights.
• Developing customer propositions.
• Reviewing creative work.
• Measuring success.
• CRM, loyalty and satisfaction.
• Personalisation.
• Digital channels and their use in a CRM communications programme.

This is a highly interactive session, where a case study will be used to ensure the learnings are as practical and relevant to your business situation as possible.