Taking Insights to the Strategic Level

What does 'the next level' of insights look like for your organisation? Take inventory and be the change agent that takes insights to the strategic level, while driving your organisation's strategy and innovation agenda. Navigate uncertainty and build capabilities that support your organisation's key performance indicators and shift the focus from data-driven, rear-view mirrors to insightful strategic headlights.

You will have the confidence to be the change agent within your organisation. The one that ensures insights inform strategy and innovation. By using tools and frameworks, you will be able to assess your research plans, set SMART goals and make real-time choices that will help you take insights to the strategic level.

The company will benefit from your assessment and commitment to develop its current level of insights capability in line with strategic objectives, while make its research spend more actionable, efficient and effective.

Insights professionals or senior managers who are ready to take their insights and planning functions to the next level. You have a strong foundational understanding of traditional insight processes and outputs and a working knowledge of your organisation's business strategy. This programme is particularly helpful if you manage a research budget or manage/steward an insights team.

• Taking inventory.
• What's vs. How's, eg right data vs. right process.
• Rear view vs. headlights metrics.
• Resource allocation vs. KPI's.
• Be the change agent
• Establish a burning platform.
• Apply stop/start/continue recommendations.
• Balance efficiency and effectiveness.
• Insights and the strategic planning process.
• Translate research objectives to actionable business questions.
• Assess the risk – cost – value equation of strategic decisions.
• Identify high-level opportunities and frameworks for use in strategic planning.
• Lead the innovation agenda.
• Understand the role innovation can play in company strategy.
• Explore specialist insights that support innovation.
• Define the desired level of innovation relative to insights capability.
  

• Learning can only happen when you own it.
• We aim to deliver transferable and actionable learning.
• The concepts are applicable to B2B and B2C organizations, however the applications are unique.
• We all have different learning styles. Expect visual stimulus, theoretical frameworks and real-world case studies or professional experience.
• We learn by doing.