The Chartered Institute of Marketing: 100 products
SEM - Advanced PPC Advertising
This Google Adwords training course shows how to grow your advertising campaigns beyond simple keyword ads into a profitable investment of …
Agency Briefing and Management
Great marketing communications come from great agency relationships and if you're a client you want to set the pace and demand outstanding …
Networking for Results
Networking is an incredibly powerful tool for personal and business development. Sadly, it is also a tool that's often misunderstood, misus…
Mobile Marketing
Millions are now accessing the internet and social media sites on their mobile. The explosive growth is guaranteed to continue as more peop…
Creating Advantage from Competitor Insight
Competitor insight is a critical component of strategic planning. It enables an organisation to take better informed decisions about its pr…
Online PR and Reputation Management
Social Media and digital marketing have completely changed how we engage with our audience. The use of Twitter, social networks and user re…
Effective Proofreading
Every day, organisations produce copy for reports, websites, mailing letters, advertisements, brochures and leaflets that will be read by a…
Email Marketing
Email Marketing has been a core tool in digital marketing for many years, however, it is often not used to its full potential due to issues…
How to Write the Perfect Brochure and Leaflet
Capturing the heart of your message in a brochure or leaflet requires careful planning and precise writing. Step-by-step, you will be shown…
Business Analysis for Marketing Managers
This course meets the needs of marketers who want to develop a business analysis toolkit which they can use continuously to check the compo…
Strategic Marketing Masterclass
The main challenge facing many organisations today is how to ensure their activities are customer focused and their strategy externally dri…
Leadership Skills for New Managers
Many new managers suffer stress and disillusionment in the first few months in their appointment due to lack of skills. This course will re…
Profitable Product Management
Many organisations are seeking to introduce or improve product management functions to achieve market advantage and increase value for thei…
Fundamentals of Pricing
In this highly practical event we focus on delivering a sound understanding of contemporary pricing tools and methodologies. We will dispel…
Marketing Through a Digital Lens
Marketers can now use digital tools and techniques throughout the planning and execution of marketing campaigns. CIM has been working exclu…