The Chartered Institute of Marketing: 139 products
Implementing Strategy
You have your strategy – now implement it! This workshop provides a clear, logical process for translating an organisation’s high-level str…
Fundamentals of Marketing B2B
This workshop will provide you with a knowledge and understanding of key business to business (B2B) marketing principles and processes. The…
Must Know Law for Marketers
This workshop is about the practical application of the law as it affects marketers and sales professionals in their day-to-day activities.…
Search Engine Marketing
Search engine marketing (SEM) options grow every year, so the key to success is planning and management as well as technical knowledge. Thi…
Agency Briefing and Management
Great marketing communications come from great agency relationships and if you're a client you want to set the pace and demand outstanding …
Fundamentals of Project Management
This workshop provides an essential foundation for anyone new to project management. With a focus on the steps required to scope, plan, imp…
Does Your Business have Export Potential?
Exporting can help you survive and thrive. As well as opening access to new sources of revenue, trading internationally will allow you to s…
Marketing the Brand
A great brand provides an organisation with a unique identity based on shared values that customers are proud to identify with and to invit…
DIY Digital Marketing
In these challenging times, the need for SMEs and other cash-strapped organisations to use high-impact but low cost marketing has never bee…
Social Media Marketing B2B
B2B marketing is changing. New media and technologies are now an essential part of the B2B marketing mix. The digital landscape is now a th…
Marketing Bootcamp
This intensive five day programme offers an exciting and innovative way to acquire the core skills you need as a marketer. It combines five…
Building the Employer Brand
A practical and inspirational course revealing how a strong employer brand is fundamental to employee engagement and organisational perform…
Tone of Voice
A brand’s tone of voice – it’s verbal identity – is what helps it connect with an audience. Get to grips with verbal identity: find out wha…
A Guide to Virtual and Hybrid Events
This new one day workshop is designed to help event and meetings planners who need to know more about the future of events and understand w…
Hands On Blogging
This course is for people who are considering writing a blog or developing a blogging strategy. It is a hands on course where delegates wil…