The Chartered Institute of Marketing: 93 products
Leadership Skills for New Managers
Many new managers suffer stress and disillusionment in the first few months in their appointment due to lack of skills. This course will re…
Brand Metrics
Few organisations have a formal and systematic programme of metrics and analytics to assess brand performance and establish the link betwee…
Digital Advertising and Sponsorship
Digital advertising and sponsorship are one of the fastest growing areas of online marketing spend. If implemented poorly, however, they of…
Viral Marketing and Social Media
Learn how to position your brand to boost reputation and sales. By attending this workshop, you will understand how to communicate effectiv…
Sponsorship Essentials
Sponsorship can deliver great results, but can be challenging to select, negotiate, manage and evaluate. This programme seeks to address th…
Social Media Metrics and Analytics
Considered a fad just a few years ago, social media marketing is now not only mainstream but centre stage, as recent multi-billion dollar s…
Introduction to Marketing Communications
Following this one-day, intensive workshop, you will be familiar with the range of communication tools and techniques available to professi…
Fundamentals of Selling
Would you like to : Attract more customers? Increase your conversion rates from contact to sale? Increase the lifetime value of existing cl…
Advanced Selling Techniques
In today’s tough economic market, winning and keeping customers requires the best skillset. This advanced skills course gives people the to…
Introduction to Digital Marketing
Every marketer needs to understand how to exploit digital marketing tools and techniques in order to improve their customer value propositi…
Data Protection for Marketers
Train to be a responsible, invaluable member of your marketing team with in-depth knowledge of how the Data Protection Act 1998 impacts on …
Does Your Business have Export Potential?
Exporting can help you survive and thrive. As well as opening access to new sources of revenue, trading internationally will allow you to s…
Business Analysis for Marketing Managers
This course meets the needs of marketers who want to develop a business analysis toolkit which they can use continuously to check the compo…
Introduction to Selling through Distributors
The selection and motivation of appropriate distribution channels are key factors to the success and profitability of the partnership betwe…
Assert Yourself
This workshop focuses on how to become more assertive. Assertiveness is based on a philosophy of personal responsibility and an awareness o…