Social Media Metrics and Analytics

Considered a fad just a few years ago, social media marketing is now not only mainstream but centre stage, as recent multi-billion dollar social media flotations and valuations clearly indicate.

But how do you measure social media and engagement, let alone social media ROI and why is it important to do so? This new workshop has been designed to answer such questions and help you develop a professional approach to doing so.

You will understand the various tools and techniques available to help you monitor the conversation in your marketplace, as well as the key social media metrics/KPIs and analytics you can utilise to track your digital and social media activities, performance and ROI.

Your organisation will benefit from the ability to make better and more informed decisions through listening, interpreting and acting on what people are saying about your brands and products. You will also be able to identify changes in attitudes and opinions in response to marketing activity.

People who want to get a better handle on the what, why and how of social media with a view to improving the social positioning of their organisations.

• The increasing importance of social media/influence marketing.
• The business case for investment in social media and metrics/KPIs.
• Aligning social media/influence activities and related metrics with organisational goals (establishing the linkages).
• Defining key elements of organisational interaction and related metrics/KPIs.
• A framework for social media metrics and analytics.
• Key social media/influence metrics/KPIs and analytics.
• Best practice tips and tricks, as well as common traps to avoid .
• ‘Freemium’ (from free to premium) social media/influence monitoring tools.
• Deciding which tool(s) is/are best for you and your organisation.
• Communicating metrics/KPIs with key internal and external stakeholders.
• The future of social media/influence monitoring.

A mixture of slides, case studies, exercises, discussion and video, with examination of best practice social media interaction, metrics/KPIs, monitoring and analytics, whilst avoiding common pitfalls and classic mistakes.