Does Your Business have Export Potential?

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Does Your Business have Export Potential?

The Chartered Institute of Marketing
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Description

Exporting can help you survive and thrive. As well as opening access to new sources of revenue, trading internationally will allow you to spread risk, extend the markets for your products and services and help you understand your international competition. There are many opportunities for you to grow your business profitably – not only in traditional established markets such as Europe and the US, but also in the BRICS countries (Brazil, Russia, India, China, South Africa) and other fast-growing economies.

After this one day course, you will be able to ask yourself the right questions about your readiness for overseas trade much more confidently. You will be able to review your export potenti…

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Exporting can help you survive and thrive. As well as opening access to new sources of revenue, trading internationally will allow you to spread risk, extend the markets for your products and services and help you understand your international competition. There are many opportunities for you to grow your business profitably – not only in traditional established markets such as Europe and the US, but also in the BRICS countries (Brazil, Russia, India, China, South Africa) and other fast-growing economies.

After this one day course, you will be able to ask yourself the right questions about your readiness for overseas trade much more confidently. You will be able to review your export potential, explore routes to market entry, and begin to develop an action plan.

Your organisation will benefit from a more informed and professional approach to the potential opportunities for exporting. It will become aware of the services available from the Government’s international development arm, UKTI, that can help you to grow your business overseas.

Please note that this course is only suitable for UK companies looking to export.

SMEs will find this one day course very useful to develop a route map for possible international expansion. By investing in this course, management will be able to work out how far they have to go to develop an international marketing strategy.

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  • The key changes in the global market place – what are the current driving forces and trends?
  • Market research methodologies and help provided by UKTI. What desk research is available online and what bespoke research might be advisable, using UKTI export specialists?
  • Assessment of your organisation’s readiness to take advantage of opportunities and mitigate threats. What are the benefits, and what are the risks?
  • Routes to market. What business model will use – direct selling, agent, distributor, sales office, joint venture?
  • Marketing communications planning, both on- and offline.
  • Develop a basic action plan using the 3 Ws: What, Who, When?
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Overall, the style will be interactive and engaging, with questions and contributions from delegates welcomed. An International Trade Advisor (ITA) expert from UK Trade & Investment (UKTI) will explain the various ways in which the government can help exporters.

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    There are no frequently asked questions yet. If you have any more questions or need help, contact our customer service.