Data Protection for Marketers

Train to be a responsible, invaluable member of your marketing team with in-depth knowledge of how the Data Protection Act 1998 impacts on marketing and web strategies. Help guide your marketing team on how to MAXIMISE the earning potential of contact data. Open up new, profitable opportunities for data capture, data sharing and email/SMS marketing.

You will gain knowledge and confidence to ‘step-up’ into a more responsible marketing role where you advise and shape customer contact strategy, proactively supporting your organisation in its responsibilities to comply with information law and privacy legislation.

A marketing team with enhanced information law and privacy knowledge will be more proactive and successful in customer contact. Marketers with this enhanced skill set will help organisations avoid costly mistakes, protect valuable brand investment and unlock the huge benefits that are there for the taking.

This course is designed for the marketing professional, database marketer, in-house legal advisor or owner/manager responsible collecting and using personal contact data for marketing. Simply put, if it’s your job to get ‘the marketing message’ in front of a customer, this course is for you.

• Data capture – designing compliant forms and writing the ‘perfect’ privacy policy.
• Data purchase – what you can and CAN’T buy.
• Data sharing – with whom you can and CAN’T share.
• Data security – how you look after the personal data you have and the risks of losing it.
• Email campaigns – getting your opt-ins and opt-outs sorted.
• Extra-territoriality – Extra what! Global and pan European legal issues, or whose law applies.
• Web compliance and the ‘new’ cookie law.

• Interactive and conversational approach is adopted to allow delegates to express concerns and ideas related to their own business.
• Relevant and recent case law will be reviewed to understand how others have fallen foul of the Information Commissioner and the law.
• Case study privacy policies will be examined to identify best practice.