Sponsorship Essentials

Sponsorship can deliver great results, but can be challenging to select, negotiate, manage and evaluate. This programme seeks to address those issues.

Attend this programme to understand the world of sponsorship and how to approach the right partners, whether you are a buyer or seller.

Organisations will benefit from a greater understanding of how to evaluate sponsorship, negotiate the win-win deals that all parties seek and how to select, buy and sell sponsorship which will help deliver their objectives in the most cost-effective manner.

This course is for marketers and managers who are responsible for buying, selling or managing sponsorship arrangements within their organisation.

• What sponsorship means.
• Formulating a policy that everyone can refer to.
• Creating your strategy based on that policy.
• Knowing what you’re selling - would you buy it?
• Doing your homework.
• Approaching the right people.
• Getting creative; being realistic; staying professional.
• Why evaluation begins at the beginning.
• Why clear objectives = realistic expectations.
• Facing facts: if it was perfect, your evaluation was flawed.

Presentations, discussions, analysis of own corporate experiences, case studies, group work, interactive learning and created scenarios.