Advanced Email Marketing

Email marketing is a cost-effective and highly engaging part of the digital marketing mix. It is also one of the most challenging due to the issues of spam, changes in user interactions with email, mobile usage for email and the fast changing digital environment. This course offers an advanced and practical guide to getting the most from email campaigns using the latest techniques and tools.

You will learn the latest techniques in email marketing to improve the results of your campaigns. You will leave with a knowledge of the tools, testing techniques and reporting methodologies to improve every aspect of your campaign, from data collection and sign up, to analytics analysis and reporting.

Organisations will benefit from acquiring knowledge of industry best practice, using the latest email marketing tools and delivering highly effective reporting that increases open rates, click through rates and essentially the bottom line.

Marketers looking to improve the results of their email marketing by going beyond the basics.

• Email marketing in perspective.
• The latest email marketing tools.
• Data collection for email marketing.
• CRM integration.
• Email and social media.
• Segmentation for better results.
• Version testing.
• Landing page optimisation.
• Analytics and email marketing.
  

Covering best practice with case studies and practical examples throughout, the course offers a practical guide to advanced techniques in email marketing. Online tools and reference materials are highlighted throughout so that the material covered can be implemented immediately.