Developing Winning Bids and Proposals

Total time

Developing Winning Bids and Proposals

The Chartered Institute of Marketing
Logo The Chartered Institute of Marketing

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Description

This workshop will give you the skills to confidently seek and professionally respond to competitive tenders of all types, from a two page quotation to a tender issued under European Union guidelines and the e-sourcing process.

You will be able to assess tenders and invitations and develop persuasive responses that address the needs and requirements of the brief.You will develop your understanding of what a good bid manager needs to do and improve your skills in writing tender responses and presentations to deliver a clear message.

Your organisation will be equipped with the necessary skills to identify competitive tendering opportunities and respond effectively, to win business and deliver …

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Didn't find what you were looking for? See also: Business Development, Business Management, Decision Making, Management Skills, and Retail (Management).

This workshop will give you the skills to confidently seek and professionally respond to competitive tenders of all types, from a two page quotation to a tender issued under European Union guidelines and the e-sourcing process.

You will be able to assess tenders and invitations and develop persuasive responses that address the needs and requirements of the brief.You will develop your understanding of what a good bid manager needs to do and improve your skills in writing tender responses and presentations to deliver a clear message.

Your organisation will be equipped with the necessary skills to identify competitive tendering opportunities and respond effectively, to win business and deliver profit.

Those who are involved in the preparation and presentation of responses to requests for tender. SME business owners or any managers, sales and account staff involved in the tendering or new business process.

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  • Public and private sector issues.
  • Getting to tender, the different categories of tender and how to respond.
  • To bid or not to bid?
  • Preparing an initial response (selling document).
  • The opportunities meetings provide.
  • The bid manager’s role and the structure, leadership and processes for the bid team.
  • Developing the message for your tender.
  • How to focus on solutions and benefits.
  • Writing a covering letter - the pitfalls.
  • Developing a persuasive document and presentation - the structure and the words we use.
  • Debrief and plan for future bids.
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The teaching style is relaxed and participative. It uses guided and group discussion, individual planning worksheets, short written exercises and group role-plays.

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    There are no frequently asked questions yet. If you have any more questions or need help, contact our customer service.