How to Write for the Web

Copywriting for the web is different to writing offline. Pick up the trade secrets on writing for the web and help move your site up the search engine ranks as well as in customer estimations. This extremely popular workshop shows how to write effective copy for your internet and intranet sites. An excellent follow-up to Principles of Great Copywriting.

Learn how to write creative, compelling and professional web copy that makes a real connection with your readers, be they staff or clients. You will learn essential techniques to make your copy easier to write and better to read online. This includes how to optimise search engine results and integrate online and offline marketing communications. You will come away with practical tips and techniques you can apply in everyday work.

Your web presence needs to be distinctive and useful. This workshop takes a down-to-earth, practical approach to creativity on the web. Your key web writing team will learn essential techniques which make web copy really work, making your website and intranet communications more effective.

This interactive workshop is ideal for any marketer writing for the web or critically appraising the writing of in-house colleagues or agency staff.

• Writing for different audiences.
• Why on-line writing is different.
• Making your homepage work for you.
• The importance of where your messages are placed.
• Headlines and gaining attention.
• Writing features on the web.
• Sales copy on the web.
• Writing in clear plain English.
• What a writer needs to know about search engine optimisation to boost rankings.
• From offline to online writing – editing.

A combination of lecturing, discussion and hands-on exercises makes this course a complete learning experience.

Reviewing ‘live’ websites is an important part of the day. You will be asked to bring along your own suggestions of things you like and dislike about two websites of your choice.