An Overview to Marketing Planning

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Description

Marketing planning allows an organisation to bring together all the elements of marketing thus providing clear direction in relation to the key marketing value drivers. Developing an insightful marketing plan ensures marketers contribute at the strategic level in the organisation. This course is designed to help you write better marketing plans. It provides a clear framework and allows you to apply the principles presented to a case situation.

This course will provide you with a clear step-by-step process to produce a sound marketing plan. Through application of the principles presented to a case study, you will practice conducting a marketing audit, generating alternative growth strategies …

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Didn't find what you were looking for? See also: Marketing Planning, Planning, Product Management, Marketing Essentials, and IT Security.

Marketing planning allows an organisation to bring together all the elements of marketing thus providing clear direction in relation to the key marketing value drivers. Developing an insightful marketing plan ensures marketers contribute at the strategic level in the organisation. This course is designed to help you write better marketing plans. It provides a clear framework and allows you to apply the principles presented to a case situation.

This course will provide you with a clear step-by-step process to produce a sound marketing plan. Through application of the principles presented to a case study, you will practice conducting a marketing audit, generating alternative growth strategies and selecting a brand position based on clear competitive advantage. You will leave more confident in your abilities to operate at a strategic level in your organisation.

Your managers will be able to write more effective marketing plans, manage the process of putting plans together and ensure their implementation back at work. This will lead to more satisfied customers and better bottom line performance.

This course is especially useful for marketing managers having to prepare a marketing plan for the first time. You may be reviewing the effectiveness of your current plans. Senior Managers will also find this workshop invaluable when needing to evaluate the plans submitted to them by specialists.

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  • Defining marketing and the marketing planning process.
  • Marketing audit including macro, micro and internal analysis summarised into a SWOT and key issues analysis.
  • Setting objectives and generating alternative growth strategies including market penetration, market development, new product development and diversification.
  • Market segmentation and brand positioning.
  • The outline marketing mix.
  • Implementation and control including the process of planning, allocating, monitoring, organising and internal marketing issues.
  • Action planning and review.
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  • This course provides a clear marketing plan framework and allows you to apply the principles presented to a case situation.
  • This reinforces your learning in a fun and interactive environment, making application easier back at work.
  • Delegates are sent and asked to read a case study and develop a SWOT analysis prior to the course and this is discussed on the day.
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There are no frequently asked questions yet. If you have any more questions or need help, contact our customer service.