Effective Digital Marketing

Suitable for all those involved in implementing the digital marketing strategy either personally or through managing agencies and digital 'experts'.

By the end of this course you will be able to:
* Create a digital marketing strategy
* Create/review a web site
* Construct an email campaign
* Understand search engine optimisation
* Plan and implement a Pay Per Click (PPC) campaign
* Improve your search engine ranking
* Implement a blog campaign
* Start using social media
* Implement and measure a social media campaign

This course is designed for all those who need to implement the digital marketing strategy for their organisation. This may mean a very hands on 'doing it all' approach or briefing the relevant agencies and experts to undertake this for you.

In either scenario you will need to know the language and the technical implications of the plan you are implementing. This course demystifies all those jargon words and the jungle of technology to enable you to do your digital marketing more effectively.

Typical Course Content

Creating a Digital Marketing Strategy
Setting Up the Digital Infrastructure
The rules of SEO
Pay Per Click Campaigns
Email Marketing
Blogs and Social Networking
Viral Marketing
The Metrics of Digital Marketing