Digital Marketing Masterclass

This course will help those with a good knowledge of digital marketing take their skills and knowledge to the next level. Focusing on advanced techniques and strategy, you will develop digital marketing strategies, manage and implement campaigns and analyse results. Heavily focused on analysis of results throughout, the course will show you how to build an effective plan and judge return on investment.

Individuals will be able to progress their digital marketing skills to an advanced level and gain insight into the latest trends and techniques. Skills in areas like advanced search, social media and analytics are in great demand, and the course will help attendees to achieve a strong knowledge of these areas.

Organisations will be able to plan and deliver digital marketing campaigns that take advantage of the latest techniques and technologies. They will also be able to plan effective campaigns that focus on business objectives and explore the ROI of their digital marketing efforts.

Attendees should have a solid knowledge of digital marketing and its key channels and have experience of implementing these techniques. This is an excellent follow up course for anyone that has completed the 3 day Digital Marketing course (0066).

• Digital Marketing in Perspective:
  Key challenges in digital marketing.
  Latest trends and changes.
• Advanced Channel Techniques:
  SEO.
  Social Media.
  Email.
  Display.
• In-Depth Analytics.
• Digital Marketing Strategy.
  

Workshop based delivery with interactive exercises and conversations throughout, including a case study. The session also has a strategy development workshop process.