Introduction to Marketing

In today's competitive, rapidly changing marketplace, marketing is the most important lifeline to your business. Learning how to put together a clear marketing strategy and create successful marketing campaigns is essential to build awareness of your brand, attract the ideal clients for your business, and increase revenues. If you are new to marketing and don't know where to start, or want to discover how effective marketing can benefit you, this training can help you take your business to the next level.  

In this Introduction to Marketing course online, you will discover the 7 steps to effective marketing to convey a valuable message that addresses your customers’ needs, target and attract your ideal clients, spread awareness of your products and services and grow your business.

Highlights:

• 21 practical tutorials.
• Identify who your ideal client is and how to connect with them.
• Create a simple, effective marketing plan.
• Articulate a compelling message to build rapport with your audience.
• Convert prospects into customers and fans.
• Create marketing content with items of value.
• Understand the advertising framework for any medium.
• Use social media, blogs, and websites to attract more customers to your brand.
• Promote your products or services through email campaigns, print and online advertising.
• Track and measure your marketing efforts to determine results.

Once enrolled, our friendly support team and tutors are here to help with any course related inquiries.