Introduction to Public Relations

The workshop will introduce you to the fundamentals of PR, including dealing with the media, writing press releases and developing and implementing a strategic PR campaign from scratch.

You will develop a solid grounding in the theory and practice of PR: more focused planning, successful evaluation of PR campaigns, stronger writing skills and a sound knowledge of how the media operates.

The organisation will benefit from better-planned, more strategic PR campaigns with real commercial benefits. Understanding how to take control of the media agenda will mean positive messages are consistently delivered to stakeholders via the media. Running effective in-house PR activities will create and sustain your corporate reputation.

The programme is suitable for anyone who is becoming involved with PR for the first time, graduate recruits, managers who have recently assumed PR responsibilities and those who have responsibility for PR staff but little relevant experience.

• The principles of PR - its labels, power and position in the organisation.
• Planning PR strategies and programmes.
• Creative PR techniques that meet your objectives.
• The media opportunities.
• Relationships with journalists and bloggers.
• Press releases and written communication.
• Evaluating the effectiveness of PR.

• Interactive approach to learning, full of breakout exercises and examples.
• Tailored to delegates’ individual business challenges and scenarios.
• Critique of real life press releases and collateral.
• Case studies of successful PR campaigns.