Business and Marketing BA (Hons)

About the course

This has become the most popular marketing-related course in the Business School. It offers the opportunity to study marketing to a considerable depth, within the context of the broader arena of business and management.

• A Chartered Institute of Marketing (CIM) Accredited Study Centre and an Institute of Direct Marketing (IDM) Key Educational Partner
• Use modules to help gain qualifications from professional bodies including the CIM, the IDM and the Marketing Research Society (MRS)
• Optional paid placement year offers invaluable experience with employers such as IBM, Intel, Audi, VW, HSBC, M&S and Siemens

The first year of the course addresses the fundamental principles of business and management and forms a basis for the subsequent years. In the second and third years, there is a specialist focus on marketing.

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BA (Hons) International Marketing and Business|

BA (Hons) Marketing Management|

Key facts

UCAS course code: NN15

Duration: Three years full-time, four years with a placement

Institution code: D26

Entry and admission criteria

• Typical offers at 280 UCAS Points. You need to study at least two subjects at A Level and achieve one grade B or above in one subject
• Five GCSEs at grades A–C including English Language and Maths
• International Baccalaureate: 28+ Points. We welcome applications from mature students with non-standard qualifications and recognise all other equivalent and international qualifications.

International students:

If English is not your first language, we require an English language level of IELTS 6.5 or equivalent.

Teaching and assessment

Through lectures, tutorials and seminars, group work and self-directed study. Assessment will include coursework (such as presentations, essays and reports) and normally an exam or test. A number of modules use active assessments; role-plays and simulations. This course develops creative individuals prepared to face the challenges of the business world.

You will normally attend around 15 hours of timetabled taught sessions (lectures, tutorials etc) each week, and are expected to undertake at least 15 further hours of independent study to complete project work, research etc as required.

Course modules

First year

• Financial Decision Making
• Business Environment
• Business Communications and Creativity
• An Introduction to Entrepreneurship and Enterprise
• Principles of Marketing
• Marketing Information and Decision Making

Second year

• Operations Management
• Brand Management

Third year

• Contemporary Business Issues
• Strategic Marketing Management

Second and third year options

• Marketing Communications
• Advertising and Promotion
• e-Marketing
• Global Marketing Strategies
• Marketing dissertation
• Contemporary Management
• e-Creativity
• e-Business
• Creative Action in Organisations
• Greening Business

Industry links and professional accreditation

• A Chartered Institute of Marketing (CIM) Accredited Study Centre and an Institute of Direct Marketing (IDM) Key Educational Partner
• Use modules to help gain qualifications from professional bodies including the CIM, the IDM and the Marketing Research Society (MRS)

Work experience and placements

Optional paid placement year offers invaluable professional experience.

Graduate careers

This course thoroughly prepares you for a career in the public or private sectors, in marketing and more general business management roles. Get a competitive edge in the graduate job market by completing the optional placement year.

Fees and funding

UK/EU Fees: £9,000

International Fees: £10,750

Learn more about fees and funding information|

Facilities

Our new £35 million building offers state-of-the-art teaching and computer lab facilities.