CIM Professional Post Graduate Diploma in Marketing

Overview

This professional qualification teaches the advanced theories and practices of management level Marketing. As this is a CIM course, you’ll have to register for the exams and membership yourself. Visit the CIM website at www.cim.co.uk for more information.

You’ll need a Master’s degree where at least half of the credits come from marketing, or the Professional Diploma in Marketing.

£440 per subject

More Information

Emerging Themes: You will critically evaluate a range of key emerging macro-environmental themes and make a critical assessment of their significance for a specific sector or industry. This unit includes proposing strategic marketing responses to the key emerging themes judged to have the greatest potential impact on a specific sector.

Analysis and Decision: You will undertake a strategic marketing audit, assessing an organisation’s competencies, competitive advantage, market performance, customers, competitors, product and service portfolios, positioning, value proposition and market impact to assess the impact of these factors on an organisation’s strategic intent and direction. Includes utilising the strategic marketing audit to critically evaluate a range of strategic marketing options available to an organisation, including innovation, mergers, acquisitions, partnering, alliances, environmental sustainability and CSR, in order to deliver best value growth and expansion opportunities.

Managing Corporate Reputation: The aim of this unit is to critically evaluate ways of delivering an organisation’s corporate mission and vision effectively. Includes developing marketing strategies to establish competitive and sustainable marketing and relationship strategies to achieve an organisation’s strategic intent and deliver its value proposition

Marketing Leadership and Planning: The aim of this unit is to critically evaluate the way organisations develop their identities and how some organisations use these to form images and assign reputational status.

Completion of each course will take at least one year for evening class students

City Campus Charles Oakley

One year on a Tuesday/Wednesday from 6pm – 9pm.

Tuesday

• 4th Sep 12 – 4th Dec 12 - Emerging Themes
• 8th Jan 13 – 11th Jun 13 - Analysis and Decision

Wednesday

• 5th Sep 12 – 5th Dec 12 - Managing Corporate Reputation
• 9th Jan 13 – 5th Jun 13 - Marketing Leadership and Planning