CIM Professional Diploma in Marketing

Overview

Approved and awarded by the Chartered Institute of Marketing (CIM), this diploma course leads to postgraduate diploma level and beyond. As this is a CIM course, you’ll have to register for the exams and membership yourself. Visit the CIM website at www.cim.co.uk for more information.

• You’ll need a Business degree (or equivalent) where at least a third of the credits relate to marketing.
• Alternatively, you’ll be a marketing manager who’s familiar with the information taught in the CIM Professional Certificate in Marketing.

£440 per subject

More Information

Marketing Planning Process: You will evaluate the marketing planning process and its implementation in a range of marketing contexts including a detailed analysis of the internal and external marketing environments. This unit includes conducting a marketing audit and assessing the findings in order to develop a marketing plan that is responsive to market and organisational changes and underpins the organisation’s marketing strategy.

Delivering customer Value Through Marketing: Develop and manage a brand and product portfolio in the context of the organisation’s marketing strategies and objectives. This unit includes developing and implementing an effective and efficient channel management strategy reflecting the needs of stakeholders and an effective and innovative communications strategy.

Managing Marketing: How a marketing function should be structured and managed to deliver competitive advantage. Includes preparing plans for showing how a team should be structured, selected, formed, managed and developed to demonstrate effective performance against objectives, while critically assessing the organisation’s resource needs and capabilities in order for the marketing team to manage marketing activities effectively and efficiently

Project Management for Marketing: Identify the organisation’s information needs, scope of research projects and resource capability to underpin the development of justified business cases, including risk assessment and mitigation strategies. Involves using project management tools & techniques to design, develop and plan significant marketing programmes effectively and monitor and measure the outcomes of marketing projects through the end-to-end project process.

This course leads to the Professional Postgraduate Diploma in Marketing.

City Campus Charles Oakley

One year on a Wednesday / Thursday from 6pm – 9pm.

Wednesday

• 5th Sep 12 – 5th Dec 12 - Managing Marketing
• 9th Jan 13 – 5th Jun 13 - Delivering Customer Value Through Marketing

Thursday

• 6th Sep 12 – 6th Dec 12 - Marketing Planning Process
• 10th Jan 13 – 6th Jun 13 - Project Management for Marketing