BA (Hons) Business Marketing

Key facts

• The University is one of only three in the UK to actively teach consumer psychology. This field of marketing is highly prized by a number of leading multinationals
• One of the few Universities to align our marketing degree to the CIM qualification. This means our graduates leave as CIM professionals. Which can help to accelerate your marketing career and significantly reduce future study time
•  The University has excellent links with professional bodies and local businesses
• Subject areas covered include general business topics as well as specialist marketing knowledge
• A common first year allows you to be able to select your final choice of degree title and specialism at the end of that year
• Personal Development Planning is integrated throughout the course. This will help ensure you develop the skills framework necessary for effective personal, academic and career management

Course content

As well as studying marketing related topics you will cover a range of subject areas which are fundamental to good business practice. You will hone practical skills in IT and communication. You will develop an understanding of the business environment and management and will cover more specialist marketing areas such as delivering customer value, customer relationship management and global marketing. You will also have the opportunity to choose modules which fall within your specific areas of interest, as well as study a marketing research project in the final year of the degree.

Typical course content

You will study a range of core modules depending on your chosen route as well as selecting optional modules in order to broaden your knowledge in areas of particular interest to you.

Typical core modules cover areas such as:

• The principles of marketing
• Marketing strategy
• Market research
• How to plan and implement marketing campaigns
• Social media marketing
• Consumer psychology
• Sales
• Customer relationship management
• Delivering real value to customers

Career opportunities Marketing will always be a lucrative and in-demand profession. Most leading organisations view marketing as the key driver of profit growth. A degree in marketing could open the door to a very successful and varied career. Many CEOs began their careers in the marketing arena. Upon graduating you could be employed as a marketing executive across a number of functions including: digital media, PR and communications, brand management, market research, advertising and sales.

Entry Requirements & Applying

At least 240 UCAS tariff points at GCE A Level or equivalent from a minimum of two A levels and GCSE Mathematics and English at Grade C or equivalent. Appropriate AS-Level and Level 3 Key Skills qualifications will also be taken into account.