Everything You Wanted to Know about Marketing and How to Make it Work

What will I Learn?

This four day marketing course accredited by the Chartered Institute of Marketing – CIM, will take your marketing knowledge to the next level, and give you an insight into how it all works. It will guide you through the marketing maze and will give you all the tools you need to develop your marketing skills.

You don't have to take all four days at once, in fact because we focus on learning through action, we can split the course into days, so that you can put you knowledge to practice. This course is great if you are new to marketing, want to improve your marketing skills or just want to brush up on your knowledge. The course includes the following…

• What is marketing and understanding the marketing process?
• How can marketing help you achieve your goals?
• Understand all the marketing tools such as SWOT
• Discover how to research markets and develop competitive analysis
• Learn how to segment your market and focus on the markets that will bring you business as well as keeping existing clients
• Understand the real reasons why people buy and why they are important
• Understand why branding and positioning are important
• Have a checklist of the main marketing tools and techniques and learn when and how to use them
• How to plan your marketing and use your budget effectively
• How to develop a really effective marketing plan that will help you develop your organisation

This really is a practical course that will give you the skills you need to be an effective marketer. There will be plenty of opportunity for you to try out your new found knowledge and apply it your organisation or business.

Post Training Support

Everybody who attends our training courses will benefit from 30 days post training support. This means that if you have a question or query after the training session, just send us an email or give us a call and we will be happy to help and answer your question or clarify any of the course material.