CIM Professional Certificate in Marketing

Overview

Approved and awarded by the Chartered Institute of Marketing (CIM), this certificate course is the first step towards CIM membership. As this is a CIM course, you’ll have to register for the exams and membership yourself. Visit the CIM website at www.cim.co.uk for more information.

• You’ll need two or more Highers, OR
• Have at least one year’s work experience in marketing or sales.
• Alternatively, you’ll have a GNVQ/GSVQ Level 3 or NVQ/SVQ Level 2 award in Marketing, or the Introductory Certificate in Marketing.

£440 per module

More Information

The 4 subjects in the Certificate are:

Marketing Essentials : The aim of this unit is to provide a detailed explanation of the key theories and practice behind marketing as an exchange process and a business function. This unit introduces individuals to the importance of the marketing planning process and the role of marketing across the organisation.

Assessing the Marketing Environment: The aim of this unit is to provide an understanding of the nature and scope of the internal and external marketing environment with broad consideration of the impact of international and global marketing. The unit addresses the key characteristics of the marketing environment and assesses the impact of market forces that are uncontrollable and how an organisation responds to them.

Marketing information and research: This unit focuses on the importance of marketing information in gaining a more in-depth understanding of both the market in which the organisation operates and the customers it seeks to serve. It aims to provide an understanding of how marketing information supports marketing decisions within the organisation and how information contributes to the overall marketing process.

Stakeholder Marketing: The focus of this unit is to recognise the nature and scope of an organisation's diverse range of stakeholders (of which customers are part) and their relative importance to the marketing process and the market oriented organisation. The unit considers how to manage stakeholder relationships effectively, in terms of utilising a marketing mix that influences and satisfies stakeholder needs in line with the organisation's business and marketing objectives. Completion of each course will take at least one year for evening class students

You can go on to study for the Professional Diploma in Marketing.

City Campus Charles Oakley

One year on a Tuesday/Thursday from 6pm – 9pm.

Tuesday

• 4th Sep 12 – 4th Dec 12 - Marketing Essentials
• 8th Jan 13 – 4th Jun 13 - Marketing Information and Research

Thursday

• 6th Sep 12 – 6th Dec 12 - Assessing the Marketing Environment
• 10th Jan 13 – 6th Jun 13 - Stakeholder Marketing