THE CHARTERED INSTITUTE OF MARKETING (CIM) INTRODUCTORY CERTIFICATE IN MARKETING

The Chartered Institute of Marketing (CIM) Introductory Certificate in Marketing course is a level 3 qualification for anyone who wants to find out more about marketing – whether you’re in a job that involves marketing or not. It answers the question ‘what is marketing?’ but it also aims to develop knowledge and skills for people who are working to support others in basic marketing tasks.

As part of the course, you will become an Affiliate Member of The Chartered Institute of Marketing, which offers a number of benefits; some of which include The Marketer magazine, access to a wealth of online information and practical insight webinars, invitations to local marketing and networking events, free legal advice and career development support.

What will I study?

Units covered:

A total of 60 guided learning hours covering two units:

• What is Marketing

• Understanding Customer Relationships

Objectives

The aims of the CIM Introductory Certificate in Marketing course units are:

Unit 1. What is Marketing?

This unit seeks to provide the backdrop to the importance of marketing in terms of what marketing is and how it is defined. It focuses on the role of marketing, its cross-functional importance and its contribution to business success. It also looks at the role of marketing as a service provider within the organisation.

The unit provides a basic understanding of the internal and external marketing environment and the marketing mix, with consideration of how these factors differ from one sector to another.

By the end of this unit, you should be able to demonstrate a sound knowledge and understanding of marketing and its contribution to organisational success.

Unit credits: 6

Unit 2. Understanding Customer Relationships

This unit focuses on developing an understanding of internal and external customers, and considers how a knowledge and understanding of customers can assist in designing appropriate marketing activities to engage and support customers to achieve long-term customer loyalty.

The unit also provides some insight into the practicalities of developing internal and external relationships, including consideration of networking, collaboration and cooperation in order to reduce the potential for conflict.

Developing effective tactical communications and effective customer service support is essential to harmonise relationships in both B2B and B2C organisations, and as a result the unit considers the contributions that these activities can make to developing relationships for marketing and business success.

How you will gain the qualification

You will be assessed across two units. The first assessment is a multiple choice online examination. For the second assignment, you will submit a written project made up of several short work-based tasks

What qualifications you need

For course dates please contact Coleg Cambria on 01244 834545 or email employers@cambria.ac.uk

Where to next

Gaining this internally recognised professional qualification will help you on the pathway to a successful career in marketing and will add value to your job through your understanding and applying the basic marketing tools.

The next qualification is the CIM Professional Certificate in Marketing.