The Chartered Institute of Marketing: 44 products
Foundations of Marketing Strategy in Practice
Marketers everywhere are seeking to raise the awareness of marketing as a vital strategic discipline within their businesses. For this to h…
Activating the Brand
If you’re tasked with ensuring the brand is executed in the wider arena come and discover how the keystones of brand, behaviours and attitu…
Data Driven Customer Insight
Data is talking to us constantly. But do we really understand what it is saying? If only we had the tools and the understanding to get the …
Channel Management
Selecting the most appropriate distribution channels and motivating channel partners are key factors in selling profitably through third pa…
Digital Marketing Masterclass
This course will help those with a good knowledge of digital marketing take their skills and knowledge to the next level. Focusing on advan…
Marketing Bootcamp
This intensive five day programme offers an exciting and innovative way to acquire the core skills you need as a marketer. It combines five…
Managing Projects and People
Vague briefs and overly high expectations are two of the challenges project managers often face, resulting in disappointing outcomes with r…
Key Account Management
This two module programme will equip account managers with the skills and tools to develop and implement detailed dynamic account strategie…
Channel Marketing Strategies
This course will show you how to create formidable channel marketing strategies which will both excite your partners and increase your shar…
Marketing Metrics: Measuring Marketing Performance
Given the importance of ‘the numbers’ for all organisations, both commercial and not-for-profit, there’s never been a greater need for acco…
Managing Marketing Communications
Most organisations waste money on marketing communications because their activities are fragmented and their messages are not relevant. Muc…
Manager’s Guide to Marketing (Marketing for Non Marketing Managers)
This course is designed to introduce delegates to the purpose, importance and potential role of marketing in their organisation. It will ex…
Presentation Masterclass
This programme will develop powerful presenters who feel confident in their own performance. People who can build and maintain rapport with…
New Product, Service and Business Model Innovation
We only have to look around us to see the power and impact innovation can have on our daily lives and organisational success, be it the lat…