New Product, Service and Business Model Innovation

We only have to look around us to see the power and impact innovation can have on our daily lives and organisational success, be it the latest smartphone or new consumer buying model linked to social media. This programme provides a structured way of approaching the innovation process that ensures opportunities are identified, progressed and business outcomes are delivered.

You will learn how to use innovation as a strategic approach and gain an appreciation of tools and techniques to spot new ideas, to advance them to viable concepts, to evaluate them and progress them through to market testing, launch and review.

Applying a systematic approach to product development and innovation increases the probability of identifying new opportunities and taking them successfully to market. Applied consistently across an organisation, this approach helps increase the success rate of new products and reduces the costs and risks to the organisation.

This course is suitable for product, marketing and new product development managers wishing to develop their skills. It is also suitable for those managers working closely with the innovation teams, such as strategy and finance, as well as for managers who are building an innovation team or wishing to strengthen their organisation’s innovation processes.

• Building a strategy-led approach to successful innovation and business growth.
• Understanding the challenges and opportunities for improving your current processes.
• Developing an innovative organisation and culture.
• New business models and approaches to customer-led innovation.
• Building a pipeline of winning ideas and new business concepts.
• Designing, testing and screening new concepts.
• Building the business case for investment in new products and services.
• Testing, trialing and refining your innovations in the market.
• Understanding customer behaviour and response to innovation.
• Building winning launch strategies.
• Review of the key success factors in achieving innovation success.

Presentation and discussion combined with learning point illustration using case study examples and group exercises.