Manager’s Guide to Marketing (Marketing for Non Marketing Managers)

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Manager’s Guide to Marketing (Marketing for Non Marketing Managers)

The Chartered Institute of Marketing
Logo The Chartered Institute of Marketing

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Description

This course is designed to introduce delegates to the purpose, importance and potential role of marketing in their organisation. It will explore key concepts, tools and language used in marketing and show how the tools can be used to identify and exploit opportunities to achieve the organisation’s business aims.

The course will utilise your management experience and provide an opportunity to develop your marketing skills. You will return to your organisation with the confidence to make a significant input into your marketing function. This course is ideal as part of a career development programme for managers who are taking on greater marketing responsibilities or more general management res…

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This course is designed to introduce delegates to the purpose, importance and potential role of marketing in their organisation. It will explore key concepts, tools and language used in marketing and show how the tools can be used to identify and exploit opportunities to achieve the organisation’s business aims.

The course will utilise your management experience and provide an opportunity to develop your marketing skills. You will return to your organisation with the confidence to make a significant input into your marketing function. This course is ideal as part of a career development programme for managers who are taking on greater marketing responsibilities or more general management responsibilities.

Managers throughout your organisation, with a new knowledge of marketing, will be able to actively input into the formulation of strategies when marketing planning and building customer relations, resulting in a more customer and market focused organisation.

No marketing training is necessary. This course is designed for sales, finance, HR managers etc. who have experience in their role or discipline in their organisation, who wish to broaden their management knowledge and skills in marketing. You may not necessarily be in a hands-on role in marketing but you need to be able to contribute to the planning process and work alongside others who do.

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  • Introduction to marketing and marketing planning.
  • Analysing the changing market.
  • Understanding market segmentation and target audiences.
  • Identifying customer needs.
  • Carrying out marketing research.
  • Conducting a SWOT Analysis.
  • Developing a marketing strategy.
  • Managing the brand and developing value propositions.
  • Developing a marketing communications plan.
  • Developing an appropriate marketing mix.
  • Reviewing digital marketing issues.
  • Building closer relationships with customers.
  • Assembling all the elements of an effective marketing plan.
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  • Interactive group work.
  • Application to delegate’s own organisation.
  • Template plans will be provided to assist the delegates.
  • Analysis of up to date case studies.
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There are no frequently asked questions yet. If you have any more questions or need help, contact our customer service.