Managing Marketing Communications

Most organisations waste money on marketing communications because their activities are fragmented and their messages are not relevant. Much of the budget spent is not geared to clearly defined objectives and the outcomes are not measured.

Effective marketing communications requires; - a clear understanding of objectives - careful planning - coordination of the right communications tools – development of the right messages - a strategic and tactical approach - and measurement of results. This course shows you how to manage those factors.

You will improve your ability to manage marketing communications tactically and strategically, and improve the return on your marketing communications spend. It should increase your profile in the organisation and enable you to integrate marketing communications so that they play a more prominent role in achieving the organisation’s objectives. This course will enable you to structure, integrate and manage communications so that your organisation can achieve its marketing objectives. Organisations will be able to compete successfully against competitors who have bigger budgets, and measure outcomes.

This course is for marketing and communications managers and executives aspiring to a marketing management role. It is also for others who believe that their marketing communications are insufficiently structured and co-ordinated.

• Targeting marketing communications.
• Understanding strategic marketing communications.
• Marketing communications planning.
• Integrating marketing communications.
• Measuring the results of marketing communications.
• Developing and winning a marketing communications budget.
• Brand communications.
• Using CRM and other digital technology for marketing communications.
• Working with sales to improve marketing communications.
• Building relationships through marketing communications.
• Managing internal communications.
• Agency briefing, selection, management and evaluation.

The course will be delivered using formal presentations, discussions, exercises and case studies. Delegates will have the opportunity to ask questions at any point during the course.