C&G L2 Introduction to Marketing

This unit is part of the L2 certificate in Prinicples of Marketing. You will learn, develop and practice the skills needed for a career in Marketing. Five Reasons to Study this Course at Chichester 1. Ofsted Outstanding College: inspirational teaching and learning 2. Tutors are experienced and qualified practitioners in Marketing 3. Improved opportunities for career advancement 4. Classroom & workbased learning supporting your professional development 5. Great facilities What will I Study? This unit specialising in Principles of Marketing Theory and covers how to segment the market, the value of marketing and the principles of socially responsible marketing. How will I be Taught? Live lessons and collaborative working are the cornerstones of the teaching style at Chichester College. You will learn the principles of marketing practice through talks, group discussions, case studies, presentations and practical exercises. Throughout the programme you will be encouraged to relate theories and practice to your own organisation and experience both within class and written/practical assignments. How will I be Assessed? You will be assessed through a combination of short answer tests and task based assignments. What our students say? 'It's one of the best choices I've made and has been a brilliant experience. It's enabled me to gain knowledge and boost my chances of getting a full-time job''