Marketing, Chartered Institute of Marketing (CIM), Professional Certificate

Perhaps you are just starting your marketing career and want to progress to higher levels within your organisation. Or maybe you are in a more senior role where marketing is only part of your current job and you are looking for more marketing know-how. This course will give you the skills and understanding needed to deliver tactical marketing activities and progress your career.

Are you just starting your marketing career in a role such as Marketing Assistant and want to progress to higher levels within your organisation? Perhaps you are in a more senior role where marketing is only part of your current job and you are looking for more marketing know-how? If that sounds like you, then the Professional Certificate has been developed with you in mind.

The course content has been designed in consultation with employers to ensure that you gain an insight into the fundamental principles and practices of marketing at a tactical level.

The course has been scheduled to fit around your work and other commitments. You will also have the chance to network with other like-minded participants, exchanging experiences and ideas.

Nottingham Business School is an accredited Chartered Institute of Marketing Study Centre.

Download our Frequently Asked Questions here

Please note the following information for applicants.

Contact us
Email
Telephone: +44 (0)115 848 4460
Visit the Nottingham Business School website

This internationally recognised qualification focuses on the function and fundamentals of marketing to give you the knowledge and practical skills needed to plan and execute tactical marketing activities. It will help you gain credibility within your organisation and help you advance your career.

• Marketing Essentials
• Assessing the Marketing Environment
• Marketing Information and Research
• Stakeholder Marketing

How do you study?
Modules are delivered on a part-time basis. Two modules are undertaken per period (Sept-Jan and Feb-June). The course will run two nights per week with one session per week dedicated to each of the modules studied during that period.
Study methods will consist of a combination of lectures, small-group work, problem-solving exercises, videos and case studies. In addition, individual tutorial guidance will be provided on assessment preparation.

Is there any room for professional development?
Students who successfully complete the Professional Certificate in Marketing can go on to study for the Professional Diploma in Marketing (CIM), also offered by Nottingham Business School.

Assessment
There is a combination of module assessment methods including formal examinations (one to be a pre-seen case study) and written assignments. One assignment will be a research-based paper, and the other will be a work-based project, so that participants can begin applying their new marketing knowledge to their own business.

Skills development
On successful completion of the course participants can expect to be able to:

• understand the fundamentals of marketing
• understand the different ways to communicate with customers
• understand your own organisation's marketing environment
• apply practical knowledge such as budgeting and understanding data.

How many contact hours will there be?
Modules are delivered on a part-time basis. Two modules are undertaken per period (Sept-Jan and Feb-June). The course will normally run two nights per week with one session per week dedicated to each of the modules studied during that period. Study methods will consist of a combination of lectures, small-group work, problem solving exercises, videos and case studies. In addition, individual tutorial guidance will be provided on assessment preparation.

Which building will the course be taught in?
Newton building.

Nottingham Business School's professional approach to management education is supported by a suite of state-of-the-art teaching rooms and the latest in communication and information technology. The School provides a high quality management learning environment, designed to encourage creative thinking about real world issues.