Hospitality And Marketing Management - BA/BA (Hons) - Full-time

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Hospitality And Marketing Management - BA/BA (Hons) - Full-time

Edinburgh Napier University
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Description

Similar to our BA (Hons) Hospitality Management course, this route allows you to specialise in Marketing Management.

This course leads the way in showing you how use your capabilities in marketing towards a successful hospitality management career. You’ll study the principles of hospitality management and apply these to practical situations, preparing you for a management career. In addition, you'll combine your hospitality management skills with basic marketing principles, and gain specialist skills in brand management, international business and marketing ethics. You'll develop skills in the design, delivery and management of food, beverage and accommodation within a global business and ma…

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Similar to our BA (Hons) Hospitality Management course, this route allows you to specialise in Marketing Management.

This course leads the way in showing you how use your capabilities in marketing towards a successful hospitality management career. You’ll study the principles of hospitality management and apply these to practical situations, preparing you for a management career. In addition, you'll combine your hospitality management skills with basic marketing principles, and gain specialist skills in brand management, international business and marketing ethics. You'll develop skills in the design, delivery and management of food, beverage and accommodation within a global business and marketing environment. You'll then get the chance to apply this knowledge to practical situations in an industry based placement or live project, preparing you for a successful career in hospitality and marketing management. Edinburgh offers an ideal place to study hospitality. A centre for travellers and tourists from all over the world, hospitality and tourism businesses flourish here, so you'll have plenty of opportunities to gain further work experience. Or you can choose to study abroad through our international exchange links in Europe and the USA. You will learn practical skills in kitchens and restaurants, as well as transferable skills in research, academic writing, communication and interpersonal relations, presentation and time management. marketing management food and beverage management accommodation services human resources management financial management tourism management retail management. Professionally accredited by: View Full Screen

What's involved The course is studied full-time over four years. You will learn by a variety of teaching methods including lectures, tutorials, and through independent study. Below you'll find an indication of the modules you could study. These will be supplemented with choices from a course-specific option pool: Year 1 Introduction to Hospitality, Tourism & Events;, Intercultural & Organisational Management; Hospitality Operations; Marketing 1; Consumer Behaviour; plus one option module Year 2 Business & Management Challenges; Hospitality Systems; Facilities Planning for Hospitality, Tourism & Events;, The Study of Food & Wine; Market Research & Communications; plus one optional module Year 3 Hospitality Business Development; Service Management; International Marketing; plus either Supervised Work Experience or Live Project Year 4 Leadership & Innovation for Tourism, Hospitality & Events; International Hospitality; Marketing Management in Practice;, Dissertation; plus one option module

Requirements at a glanceEntry to the courseTypical year 1SQA HigherBBBC A LevelCCC Irish Leaving CertificateB2, B2, B3, B3 Subjects requiredStandard Grade (3 or above) English and Maths, GCSE (Grade C or above) English and Maths Typical year 2SQA Advanced Higher A Level300 UCAS points from 3 Advanced Highers or A Levels in Business-related subjects HNCRelated course, with A in graded unit. A basic or elementary Food Hygiene Certificate is essential Typical year 3HNDRelated course, with AB in at SCQF level 8 in the graded units. A basic or elementary Food Hygiene Certificate is essential Typical Entry requirements indicate the minimum qualifications with which students are normally accepted. Competition for places varies from year-to-year and achievement of the typical entry requirements does not always guarantee a place.Fees Table2012/3 2013/4 Scotland £1,820 £1,820 European Union £1,820 £1,820 Rest of UK £6,500 £6,630 Overseas £9,690 £10,080 Fees displayed are correct at the time of publication but the University Court reserves the right to make changes in fees at any time, and without notice, before or after the student's admission to the University.Tuition fees are reviewed annually and will rise each year during your programme of study, at least in line with inflation.

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