BSc Marketing and Management

Overview

This programme is designed for students who are looking for a career in the marketing, branding and related business functions while still gaining a broad understanding of management. You will study the key principles of marketing, marketing strategy and branding, marketing communications, market research and the behavioural aspects of marketing, alongside core management disciplines.

Career options include marketing and branding consultancies or working in the marketing function in a wide range of industries, including advertising and market research.

Year 1

The first year follows the same course of study as our other BSc degrees providing a broad-based introduction to the key Business School disciplines.

Year 2

Second year modules are designed to enable you to build on both the marketing and the broader management topics introduced in the first year. You will study the following modules:

Strategic Marketing and Brand Management: in this module you will analyse the strategic role of marketing within the organisation and explore the development and management of brands.

Marketing Communications: you will explore the fundamental concepts, theories, techniques and challenges involved in managing the organisation's integrated marketing communications mix.

Operations Strategy and Management: aims to equip you with the relevant knowledge and management skills necessary to effectively and efficiently develop strategies for the delivery of high quality services and/or goods in complex and dynamic environments.

Human Resource Management: develops an understanding and critical awareness of people resourcing and performance management.

Developing Management Skills: building on the first year module Developing Business Skills, this module will extend your ability to work numbers and words in a management context as well as developing teamwork and personal development skills.

You will also choose one further module from a list including languages.

Year 3

You will study the following modules:

Market Research: in which you will undertake the collection, analysis and presentation of market research data and explore the commissioning, interpretation and strategic use of market research.

Behavioural Aspects of Marketing: you will analyse the forces underpinning consumer behaviour, exploring the meanings that products, brands and possessions have in consumers' everyday lives.

Strategic Management: aims to provide an understanding of theory and practice for executing, implementing, and managing corporate and business strategy in organisations.

You will also take one module from a range of more applied and integrated management topics including: Entrepreneurship and Small Business Management; Management Consulting and Development; Project Management; Integrated Business Decision Making.

You will take one module from a range of more advanced and integrated topics including: Management of Innovation and Creativity; Retail Management; Supply Chain Management: Strategy and Design; Contemporary Workplace Relations; Corporate Governance; Marketing, Social Responsibility and the Law; Strategic Corporate Sustainability.

You will take one final module, drawn from a list including the options above and languages.

Course Organiser

Dr Nick Yip

Related Courses

• BSc Accounting and Management (UNU1N4N2301)
• BSc Business Finance and Economics (UNU1NL41301)
• BSc International Business Management (ULU1N120301UL)

Key Information

• Course Code:UNU1NN52301
• Duration:3 Years
• Attendance:Full Time
• Award:Degree of Bachelor of Science

• Overview
• Requirements
• Why Choose Us
• Fees and Funding
• Apply

Overview

This programme is designed for students who are looking for a career in the marketing, branding and related business functions while still gaining a broad understanding of management. You will study the key principles of marketing, marketing strategy and branding, marketing communications, market research and the behavioural aspects of marketing, alongside core management disciplines.

Career options include marketing and branding consultancies or working in the marketing function in a wide range of industries, including advertising and market research.

Year 1

The first year follows the same course of study as our other BSc degrees providing a broad-based introduction to the key Business School disciplines.

Year 2

Second year modules are designed to enable you to build on both the marketing and the broader management topics introduced in the first year. You will study the following modules:

Strategic Marketing and Brand Management: in this module you will analyse the strategic role of marketing within the organisation and explore the development and management of brands.

Marketing Communications: you will explore the fundamental concepts, theories, techniques and challenges involved in managing the organisation's integrated marketing communications mix.

Operations Strategy and Management: aims to equip you with the relevant knowledge and management skills necessary to effectively and efficiently develop strategies for the delivery of high quality services and/or goods in complex and dynamic environments.

Human Resource Management: develops an understanding and critical awareness of people resourcing and performance management.

Developing Management Skills: building on the first year module Developing Business Skills, this module will extend your ability to work numbers and words in a management context as well as developing teamwork and personal development skills.

You will also choose one further module from a list including languages.

Year 3

You will study the following modules:

Market Research: in which you will undertake the collection, analysis and presentation of market research data and explore the commissioning, interpretation and strategic use of market research.

Behavioural Aspects of Marketing: you will analyse the forces underpinning consumer behaviour, exploring the meanings that products, brands and possessions have in consumers' everyday lives.

Strategic Management: aims to provide an understanding of theory and practice for executing, implementing, and managing corporate and business strategy in organisations.

You will also take one module from a range of more applied and integrated management topics including: Entrepreneurship and Small Business Management; Management Consulting and Development; Project Management; Integrated Business Decision Making.

You will take one module from a range of more advanced and integrated topics including: Management of Innovation and Creativity; Retail Management; Supply Chain Management: Strategy and Design; Contemporary Workplace Relations; Corporate Governance; Marketing, Social Responsibility and the Law; Strategic Corporate Sustainability.

You will take one final module, drawn from a list including the options above and languages.

Course Organiser

Dr Nick Yip

Related Courses

• BSc Accounting and Management (UNU1N4N2301)
• BSc Business Finance and Economics (UNU1NL41301)
• BSc International Business Management (ULU1N120301UL)

Entry Requirements

Candidates will be expected to have 3 A levels (see below for typical offer). Please note: We do not accept A level General Studies as one of these.

Candidates with equivalent qualifications to the A level requirement are encouraged to apply (eg International Baccalaureate; Access to Higher Education certificate). International candidates are also actively encouraged to access the University's International section of our website.

Students should also have 5 GCSEs at Grade C or equivalent including English and Mathematics (grade B).

A Levels: ABB excluding General Studies

International Baccalaureate: 32 with at least 5 in Standard Level Maths

Scottish Advanced Highers: ABB (acceptable on its own or in combination with other qualifications)

Irish Leaving Certificate: AABBBB

Access Course: Pass with Distinction in 36 credits at level 3 and Merit in 9 credits at Level 3

HND: Please contact nbs.ug.admiss@uea.ac.uk for further information

European Baccalaureate: 75%

Students for whom English is a foreign language

Applications from students whose first language is not English are welcome. We require evidence of proficiency in English (including writing, speaking, listening and reading). Recognised English Language qualifications include:

• IELTS: 6.5 overall (minimum 5.5 in all components)
• TOEFL: Internet-based score of 92 overall (minimum 21 in the listening and writing components; 22 in the reading component; and 23 in the speaking component)
• PTE: 62 overall (minimum 51 in all components)

If you do not meet the academic and or English requirements for direct entry our partner, INTO University of East Anglia offers guaranteed progression on to this undergraduate degree upon successful completion of a preparation programme. Depending on your interests, and your qualifications you can take a variety of routes to this degree:

International Foundation in Business and Economics
International Foundation in Humanities and Law
International Diploma in Business Management and Economics

Why Choose Us?

Thank you for showing an interest in the Undergraduate Degrees offered by Norwich Business School at the University of East Anglia. By choosing us, you will be joining a Business School with a vibrant atmosphere and an excellent reputation in teaching and research.

Managing within organisations is both an art and a science. It hinges upon the ability to understand social behaviour; it relies on being able to handle successfully the somewhat contradictory processes of controlling action while fostering motivation, creativity and commitment.

Reflecting this view, Norwich Business School adopts an approach to teaching and learning that is designed to promote academic achievement as well as developing the potential for future managerial excellence. We are committed to instilling confidence in our students.

Our degree programmes provide for the intellectual development of the student to enable you to function effectively, within a wide range of business sectors, by adopting a strong managerial perspective.

Norwich Business School students have consistently rated our teaching and their overall satisfaction of the student experience among the highest for the last five years through the National Student Survey. We are also rated as "Excellent" by the Higher Education Quality Assurance Agency, scoring 23 out of a maximum 24 points.

We hope you will find all the information you need from our website, but please do contact Norwich Business School if you have any further queries. We would be pleased to welcome you at the beginning of the next academic year.

Professor Paul Dobson
Head of the School

Come and Visit Us

Our Open Day will give you the opportunity to experience the University of East Anglia's unique campus atmosphere. To find out when the next Undergraduate Open Day is UEA Open Days.

You will have the chance to attend subject-specific talks and presentations about student life and finance. You will also be able to talk directly to academics, admissions staff and current students giving you a first-hand impression of life at the University of East Anglia - check out the accommodation, learning resources, student support, and our sport and entertainment facilities.

In addition to the above we offer a Personal Visit option, available on specific Friday afternoons throughout the year. Please contact Norwich Business School for further information about these.

If you are not able to visit us in person, check out our Virtual Open Day experience which we hope will help to provide you with an insight into life and study at the University of East Anglia.

Students who have been offered a place on one of our undergraduate programmes will be invited to attend one of our Visit Days.

Further Information

If you would like to discuss your individual circumstances with the Admissions Office prior to applying please do contact us:

Admissions Office (Business)
Tel: +44 (0)1603 591515
Email: admissions@uea.ac.uk

Please click here to download the Norwich Business School Undergraduate Prospectus or register your details via our Online Enquiry Form.

International candidates are also actively encouraged to access the University's International section of our website.

Fees And Funding

Norwich Business School: UK/EU Student Scholarship Scheme

Norwich Business School is offering a scholarship to reward outstanding academic achievement to well-qualified and highly motivated students.

Scholarships will be awarded as a one-off payment to help you embark on your academic career. These awards are based on merit and you will be given a payment of £500 for each A grade achieved at A2 level. So, if you achieve AAA you will receive £1,500 from the Norwich Business School and £1,500 from the University of East Anglia (details of UEA Scholarships can be found at www.uea.ac.uk/study/undergraduate/finance)

Details of this scholarship:

1. All UK and EU students are eligible

2. A payment of £500 will be made for each A Grade (including A*) achieved at A2 Level.

3. All A level subjects are considered, except General Studies.

4. For the purposes of the Scholarship scheme, the Norwich Business School recognises the following grade equivalences: A at A level; 6 from Higher Level International Baccalaureate; A from Scottish Advanced Higher; Distinction from BTEC National Diploma.

5. The grades shown must be the most recent qualification.

6. Scholarships are available to any student studying on an undergraduate degree programmes in the Norwich Business School at the University of East Anglia, Norwich.

7. If a Scholarship is awarded, a payment of £500, £1000, or £1,500 (or higher in steps of a further £500 with each additional A grade over three A grade A2 Levels) will be made in the 1st year of study as a one-off payment.

8. The Scholarship will become payable on completion of your registration at the University.

Scholarships will be shortlisted, by the admissions office, on confirmed applicants in September 2012 based on qualifications only.

For further information on fees and funding for UK/EU and International students, please see our Finance web pages.

University Fees and Financial Support: International Students

The University of East Anglia will be charging International students £11,700 for all full-time Norwich Business School undergraduate programmes which start in 2012.

The University offers around £1 million of Scholarships each year to support International students in their studies. Scholarships are normally awarded to students on the basis of academic merit and are usually for the duration of the period of study.

Norwich Business School Undergraduate Scholarships: All International undergraduate students who have applied to Norwich Business School will be eligible to be considered for a Scholarship on the basis of academic excellence. The value of the awards, which are available to those beginning the course in September 2012, will range from £500 - £2,000. Candidates do not need to complete a separate application form. Scholarships will be considered at the point of application.

Scholarships will be shortlisted, by the admissions office, on confirmed applicants in September 2012 based on qualifications only.

Please click to access further information about fees and funding for International students.

How To Apply

Applications need to be made via the Universities Colleges and Admissions Services (UCAS), using the UCAS Apply option.

UCAS Apply is a secure online application system that allows you to apply for full-time Undergraduate courses at universities and colleges in the United Kingdom. It is made up of different sections that you need to complete. Your application does not have to be completed all at once. The system allows you to leave a section partially completed so you can return to it later and add to or edit any information you have entered. Once your application is complete, it must be sent to UCAS so that they can process it and send it to your chosen universities and colleges.

The UCAS code name and number for the University of East Anglia is EANGL E14.

Further Information

If you would like to discuss your individual circumstances with the Admissions Office prior to applying please do contact us:

Admissions Office (Business)
Tel: +44 (0)1603 591515
Email: admissions@uea.ac.uk

Please click here to download the Norwich Business School Undergraduate Prospectus or register your details via our Online Enquiry Form.

International candidates are also actively encouraged to access the University's International section of our website.

Entry Requirements

Candidates will be expected to have 3 A levels (see below for typical offer). Please note: We do not accept A level General Studies as one of these.

Candidates with equivalent qualifications to the A level requirement are encouraged to apply (eg International Baccalaureate; Access to Higher Education certificate). International candidates are also actively encouraged to access the University's International section of our website.

Students should also have 5 GCSEs at Grade C or equivalent including English and Mathematics (grade B).

A Levels: ABB excluding General Studies

International Baccalaureate: 32 with at least 5 in Standard Level Maths

Scottish Advanced Highers: ABB (acceptable on its own or in combination with other qualifications)

Irish Leaving Certificate: AABBBB

Access Course: Pass with Distinction in 36 credits at level 3 and Merit in 9 credits at Level 3

HND: Please contact nbs.ug.admiss@uea.ac.uk for further information

European Baccalaureate: 75%

Students for whom English is a foreign language

Applications from students whose first language is not English are welcome. We require evidence of proficiency in English (including writing, speaking, listening and reading). Recognised English Language qualifications include:

• IELTS: 6.5 overall (minimum 5.5 in all components)
• TOEFL: Internet-based score of 92 overall (minimum 21 in the listening and writing components; 22 in the reading component; and 23 in the speaking component)
• PTE: 62 overall (minimum 51 in all components)

If you do not meet the academic and or English requirements for direct entry our partner, INTO University of East Anglia offers guaranteed progression on to this undergraduate degree upon successful completion of a preparation programme. Depending on your interests, and your qualifications you can take a variety of routes to this degree:

International Foundation in Business and Economics
International Foundation in Humanities and Law
International Diploma in Business Management and Economics