Marketing BA (Hons)

Level

Marketing BA (Hons)

University of Chichester
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Description

Course Information

Our BA (Hons) Marketing is a vocational marketing management programme that will equip you for your career in marketing. Underpinned by a broad-based business and management education, your marketing expertise and professionalism will build and develop through the study of challenging and vocational marketing modules. Over the course of your degree studies you will encounter practice-based marketing topics in a range of learning environments focusing primarily on activity-based workshops, online study and work-based learning.

Indicative Course Content

Modules are designed to be active and experiential so that marketing knowledge can be implemented in realistic settings. A…

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Course Information

Our BA (Hons) Marketing is a vocational marketing management programme that will equip you for your career in marketing. Underpinned by a broad-based business and management education, your marketing expertise and professionalism will build and develop through the study of challenging and vocational marketing modules. Over the course of your degree studies you will encounter practice-based marketing topics in a range of learning environments focusing primarily on activity-based workshops, online study and work-based learning.

Indicative Course Content

Modules are designed to be active and experiential so that marketing knowledge can be implemented in realistic settings. Amongst other marketing skills, students learn the core concepts of marketing management, undertake marketing research, and profile the buyer behaviour of consumers. The first year of the programme ensures that students have a solid foundation in business subjects (eg Human Resource Management, Finance and IT) before specialising in marketing during years 2 and 3. This gives you choices. You could focus on marketing from your second year onwards, or you have the choice to swap to another business and management discipline. Alternatively you could opt to follow the generic business studies pathway.

Core Subjects include:

• Multimedia Marketing

• Marketing Management

• Marketing Research

• Consumer Behaviour

• Marketing Principles

• Marketing Communications

• Marketing Management Project

Option Subjects include:

• Employee Development

• Small Business Enterprise

• Finance

• Website Design

Why this Course?

• A practical, vocational focus on marketing today

• The course prepares you for a career as a professional marketer

• On graduation you may progress onto Chartered Institute of Marketing (CIM) programmes

• A supportive, group learning environment

• A strong grounding in business and management subjects

• Work-based Learning enables you to use skills in a live environment

• An emphasis on critical thinking and problem-based learning

• Part-time study routes available

Careers

• Marketing Manager

• Marketing Research

• Marketing Analyst

• Salesperson/Sales Manager

• Events Marketer

• Web Marketer

• Public Relations Officer

• Marketing Assistant

Work-based learning

Work based learning opportunities are an integral part of the three-year version of this degree. However, there is also the opportunity to undertake a four-year, ‘professional placement’ programme that involves a 48- week work placement in Year 3.

Entry Requirements

UCAS Code N500 - BA (Hons) Marketing. Indicative Modules

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