Must Know Law for Marketers

This workshop is about the practical application of the law as it affects marketers and sales professionals in their day-to-day activities. It is designed to show you how common marketing practice can easily fall foul of both the law and the regulators and what you can do to prevent this.

Gain the confidence to create and deliver legal marketing campaigns. Understand what the law is trying to achieve and how you can help make it happen. Be part of a marketing team that understands the credible threats to your organisation, the real risks of non-compliance including fines, prosecutions and brand/reputation damage.

Employees with enhanced information law and privacy knowledge will be more proactive and successful in customer contact. Marketers with this enhanced skill set will help organisations avoid costly mistakes, protect valuable brand investment and unlock the huge benefits of developing trust with customers.

Any marketer, at any level, who wants to develop their knowledge and understanding of how law shapes the marketing role, and how to develop their personal worth in a compliant marketing team.

• Discover the origins of law – European law, UK Law, Common law and how this keeps you abreast of changes.
• Who are the Regulators, what do they do, and what powers do they have?
• Key marketing themes covered include, inter alia (we’ll do jargon busting too!)
  Trademarks and ‘passing-off’
  Marketing communications
  Comparative advertising
  Data protection and the new (May 2011) ‘cookie law’
  Social networking and user generated copy (UGC)
  Unfair commercial practices
  Running competitions and prize draws

• Interactive and conversational approach is adopted to allow delegates to express concerns and ideas related to their own business.
• Relevant and recent case law will be reviewed to understand how others have fallen foul of the Information Commissioner and the law.
• Case study privacy policies will be examined to identify best practice.