A Guide to Virtual and Hybrid Events

This new one day workshop is designed to help event and meetings planners who need to know more about the future of events and understand what options exist with the development of virtual and hybrid events. The technology is here, but fear and misunderstanding still exists. Using the latest research and a wealth of case studies, this workshop explains the process.

Anyone involved in the events industry needs to understand the new world of online events. Many “traditional” skills will become redundant, and new ones need to be mastered. Event professionals also need to understand and persuade stakeholders how such events can run. New technology, new skills and new approaches to events are now essential.

The new event formats that are now available offer opportunities for improving ROI, reaching new markets, finding new revenue streams, and getting more mileage from every event. The various formats – and pros and cons – are also explored in depth.

This course is designed for those working as meeting and event planners. It is a practical workshop aimed at those who are responsible for their organisations’ events who need to know more about current and future developments.

• A brief history of virtual and hybrid events.
• Future trends for the industry.
• The business case for virtual and hybrid events.
• Exploring business opportunities.
• Understanding new ways of measuring event ROI.
• Developing and exploring new event formats.
• Understanding how to monetize content.
• Creating a new event – how to do it.

The workshop will explore existing experiences and concerns, and use case studies and presenter-led discussions, as well as practical exercises to explore the issues.