Hands On Blogging

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Hands On Blogging

The Chartered Institute of Marketing
Logo The Chartered Institute of Marketing

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Description

This course is for people who are considering writing a blog or developing a blogging strategy. It is a hands on course where delegates will learn why they should blog as well as practical tips on how to do it effectively.

By attending this half day workshop, you will discover whether blogging is right for you, how to write an engaging blog and deal with comments. Your organisation will discover whether a blogging strategy will help you to achieve your marketing goals and the resources required to do it.

This course is designed for anyone who is considering whether they should start writing a blog or is developing their first blogging strategy for the business. It is an introductory level co…

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Didn't find what you were looking for? See also: Web 2.0, Blog Writing, WordPress, Web Accessibility, and Digital Publishing & Editing.

This course is for people who are considering writing a blog or developing a blogging strategy. It is a hands on course where delegates will learn why they should blog as well as practical tips on how to do it effectively.

By attending this half day workshop, you will discover whether blogging is right for you, how to write an engaging blog and deal with comments. Your organisation will discover whether a blogging strategy will help you to achieve your marketing goals and the resources required to do it.

This course is designed for anyone who is considering whether they should start writing a blog or is developing their first blogging strategy for the business. It is an introductory level course.

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  • What is a blog.
  • Web 2.0 & 3.0 and implications for marketers.
  • Why do people blog? What are the benefits?
  • Tips on writing an engaging blog and importance of content.
  • Key considerations for your blogging strategy.
  • Tracking and dealing with comments.
  • Success criteria for blogs.
>

A highly practical and engaging session with plenty of group discussion.

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There are no frequently asked questions yet. If you have any more questions or need help, contact our customer service.