Building the Employer Brand

Total time

Building the Employer Brand

The Chartered Institute of Marketing
Logo The Chartered Institute of Marketing

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Description

A practical and inspirational course revealing how a strong employer brand is fundamental to employee engagement and organisational performance. Learn with practical exercises and world-class examples, the importance of investing in your organisations’ employer brand.

You will learn how to express your brand values clearly to deliver benefits in employee engagement, productivity and performance. They will consider how to sustain the employer brand by attracting, developing and retaining engaged employees.

The organisation will benefit with a strategic approach to develop their employer brand. This course is illustrated with global examples of best practice in employer branding. Delegates wil…

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A practical and inspirational course revealing how a strong employer brand is fundamental to employee engagement and organisational performance. Learn with practical exercises and world-class examples, the importance of investing in your organisations’ employer brand.

You will learn how to express your brand values clearly to deliver benefits in employee engagement, productivity and performance. They will consider how to sustain the employer brand by attracting, developing and retaining engaged employees.

The organisation will benefit with a strategic approach to develop their employer brand. This course is illustrated with global examples of best practice in employer branding. Delegates will learn how employees flourish in organisations where they identify with the brand.

This introductory course is designed for people interested in branding, brand engagement and human resources. The attendees will ideally have the responsibility to influence and manage the employer brand.

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  • Introduction:
    What is the employer brand?
    What are the benefits of a strong employer brand?
    Why is employer branding important to HR?
    What is employee engagement?
  • Strategy:
    Overview of key brand criteria: purpose, vision, values, mission statement, proposition, positioning, personality and audience.
    Evaluate your existing employer brand.
    Focus on values.
    Employer brand proposition.
  • Implementation:
    Communicating the employer brand.
    Brand delivery through employees.
    Building an employer brand culture.
    Brand champion and brand ambassadors.
  • Sustainability:
    Recruitment.
    Induction.
    Learning and development.
    Reward and recognition.
    Measuring success.
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The course delivery style and methods include:

  • Interactivity.
  • Practical exercises.
  • World-class examples.
  • Group work.
  • Creativity, Inspiration and ideas.
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There are no frequently asked questions yet. If you have any more questions or need help, contact our customer service.