Fundamentals of Project Management

This workshop provides an essential foundation for anyone new to project management. With a focus on the steps required to scope, plan, implement and evaluate marketing projects, it also provides the grounding required to deliver on time and within budget. We also consider the ‘human factor’, encouraging the project manager to manage the process of gaining cooperation and mutual accountability within the project team.

You will come away from the course understanding the key stages of project management and your responsibilities to both stakeholders and your team. You will gain confidence in the process you must follow to deliver projects on time and within budget. You will also learn how to unite your team and work together to confidently tackle the challenges that project management brings.

Project management skills are fundamental to successful marketing. Ever-increasing demands for efficiency, cost-effectiveness and results mean that marketers must have the project expertise to deliver. This workshop provides the skills to ensure better project outcomes and confident marketers who take the inevitable challenges of project management in their stride.

This workshop provides the perfect introduction to project management and is therefore suitable for anyone who is new to marketing or project management and would like some formal training to help build skill and confidence.

• What is a project?
• Skills needed to be a great project manager.
• The project management cycle:
• • Stage 1 – Briefing and Scoping
  • • The essentials of a good brief.
    • Setting the scope for the project and managing everyone’s expectations of what the project can achieve.
  • Stage 2 - Planning the Project:
  • • Breaking projects down into key work stages and actions.
    • Agreeing the plan.
    • Budgeting.
    • Contingency planning and risk management.
  • Stage 3 - Implementation:
  • • Monitoring tools to ensure good communication.
  • Stage 4 - Evaluation:
  • • Evaluation criteria - how successful the project implementation and outcome has been.

The workshop is very interactive and focuses on real skills and behaviour that are genuinely relevant and career enhancing when delegates are back in their own work environment. The workshop utilises a mixture of discussion, group exercises and reflection on live projects to reinforce learning points.