Internal Communications

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Internal Communications

The Chartered Institute of Marketing
Logo The Chartered Institute of Marketing

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Description

Many organisations talk about empowering staff, but how many do this in practice? You need to develop a comprehensive blueprint for internal communication, media and messages to ensure staff fully buy into what the company is trying to achieve. This workshop offers an eight-step process to help you treat your employees as internal customers with all the benefits which that will bring.

You will have the opportunity to improve your skills in this increasingly important field. You will put the theories into practice, and see how other organisations handle the area. You will leave with checklists to guide you in your internal communications.

Your organisation will be more effective in communicat…

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Many organisations talk about empowering staff, but how many do this in practice? You need to develop a comprehensive blueprint for internal communication, media and messages to ensure staff fully buy into what the company is trying to achieve. This workshop offers an eight-step process to help you treat your employees as internal customers with all the benefits which that will bring.

You will have the opportunity to improve your skills in this increasingly important field. You will put the theories into practice, and see how other organisations handle the area. You will leave with checklists to guide you in your internal communications.

Your organisation will be more effective in communicating with staff and other stakeholders. By studying examples of both good and bad practice, and becoming aware of the opportunities to communicate in different and newer ways, a wider appreciation of the topic will be gained. You will see clearly how staff empowerment and therefore success can genuinely result from enhanced communications.

This course is suitable for marketing and HR professionals of any level who need to motivate and enthuse internal teams. No prior knowledge of internal communications is required.

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Put together an action plan for effective internal communications:

  • Analyse your organisation – what sort of organisation are you and what are your corporate objectives? How does this affect your “tone of voice”?
  • Set down your specific communication objectives – strategic, tactical, or a combination of both.
  • Segment your audiences – rank stakeholders in order of importance and power.
  • Develop key messages and themes for each group.
  • Match communications vehicles and media to your objectives – how to make sure your chosen media and messages reach your target audiences.
  • Implementation - Set and follow an action plan.
  • Barriers to implementation – how to make sure your communications initiatives overcome these barriers.
  • Measure the outcome – how to set appropriate Key Performance Indicators and metrics to judge success.
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The delivery style is fully interactive and participative. There will be a full explanation of the background and tools used, then each component will be practised, sometimes individually, sometimes in groups. Contributions from delegates, especially experiences from the field, are warmly welcomed.


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There are no frequently asked questions yet. If you have any more questions or need help, contact our customer service.