Internal comms - advanced skills - part 2

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Internal comms - advanced skills - part 2

PMA Centre for Media
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Description

Communication and marketing skills

1 DAY

Aimed at: Anyone who works in internal communications and wants to improve their skills.

Workshop contents: Developing strategic business goals. Includes:

• Ensuring senior management involvement

• Running a campaign

• Effective evaluation

• Crisis communications

• Internal branding — examples of good and bad practice

• Defining the role of the head of internal communications

• Guidance on digital and mobile communications platforms

• The psychological contract — why employees often feel let down by employers

NOTE: This workshop follows the Internal Communications (part 1) — essential skills.

Not for: Those new to internal communications

Fee: £405…

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Communication and marketing skills

1 DAY

Aimed at: Anyone who works in internal communications and wants to improve their skills.

Workshop contents: Developing strategic business goals. Includes:

• Ensuring senior management involvement

• Running a campaign

• Effective evaluation

• Crisis communications

• Internal branding — examples of good and bad practice

• Defining the role of the head of internal communications

• Guidance on digital and mobile communications platforms

• The psychological contract — why employees often feel let down by employers

NOTE: This workshop follows the Internal Communications (part 1) — essential skills.

Not for: Those new to internal communications

Fee: £405+VAT

THEY SAY: "The workshop was designed to my requirements, and exceeded my expectations. Thank you for an enlightening day."


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There are no frequently asked questions yet. If you have any more questions or need help, contact our customer service.