Writing for Internal Publications

Level
Total time

Writing for Internal Publications

Perpetual Solutions
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Description

Course Description:

Good internal communication is an essential part of any successful communications strategy. Relaying information to other members of staff in an interesting, easy to absorb way can be a challenge.

In this course you'll learn how to write interesting, informative articles for in-house magazines and newsletters that people will actually want to read. Feel free to bring along a copy of your own in-house magazine or newsletter if you wish.

This course includes the following modules:

Introduction

  • The importance of company news
  • What do people actually want to read?

Style and tone

  • What is the primary message?
  • Formal vs informal
  • Selecting a style and tone
  • Creating eye catching headl…

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Frequently asked questions

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Course Description:

Good internal communication is an essential part of any successful communications strategy. Relaying information to other members of staff in an interesting, easy to absorb way can be a challenge.

In this course you'll learn how to write interesting, informative articles for in-house magazines and newsletters that people will actually want to read. Feel free to bring along a copy of your own in-house magazine or newsletter if you wish.

This course includes the following modules:

Introduction

  • The importance of company news
  • What do people actually want to read?

Style and tone

  • What is the primary message?
  • Formal vs informal
  • Selecting a style and tone
  • Creating eye catching headlines

Industry and company news

  • Making internal news interesting, relevant and readable
  • Potential news ideas - awards, diary events, industry trends, appointments
  • Making information come alive

Feature writing

  • Choosing topics for features
  • How to structure features
  • Keeping features on-message

Reporting on company events

  • What to include and what to exclude
  • The importance of photography
  • Using photos to increase your readership
  • Reporting on events
  • Using interviews and quotes
  • Involving your audience

Writing newsletters

  • The look and feel of your newsletter
  • Prioritising news and information for your readers
  • Getting the right balance between industry news, company news and features/interviews
  • Regular columns
  • Encouraging feedback and involvment from readers

Feedback

  • Measuring reader response
  • Measuring how successful your communication has been

Questions and answers

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There are no frequently asked questions yet. If you have any more questions or need help, contact our customer service.