Public Relations

This new programme has been developed in response to the increasing skills required by those entering after a first degree or those developing their career in the PR industry after several year's practice.

The programme provides students with a grounding in traditional PR theory and practice alongside an understanding of recent developments and challenges for the profession. These include the impact of the internet and the growth of social media; the decline of traditional media; growing issues of ethical and corporate social responsibility influencing organisational reputation; and the increasing influence of other social science disciplines on PR theory and practice.

A particular feature of the programme, to enhance employability, is that the students have the opportunity to study two sector-based options. These provide a platform for the student's own research through a dissertation, which in turn can lead to the award of a sector-based Masters' in Travel PR, Health PR or Financial PR. More academic research-based pathways are equally encouraged and catered for.

Content

• PR - The Developing Discipline (15 credits)
• Planning and Writing for a PR Campaign (15 credits)
• Developing Creative, Collaborative and Reflective Skills (15 credits)
• Strategic Public Relations (15 credits)
• Contemporary Issues in PR (15 credits)
• Online PR (15 credits)
• Foundations of Scholarship and Research Methods (15 credits)
• Dissertation (45 credits)

Two 15-credit options (30 credits) from a list that currently includes:

• Tourism PR
• Health PR
• Financial PR
• Political PR
• Travel PR