Public Relations Management - Level 2
Starting dates and places
Description
- PR Managers
- PR Assistants
- PR Executives
- Marketing Managers
- Marketing Assistants
- Marketing Executives
- Those in PR in public sector, private sector and not-for-profit organisations
- Those in PR at the national, regional and community level
- Those working for international, global or supranational organisations
- Those who need to understand the rapidly changing media environment
Course objectives
- To strengthen current management, structures, methods and techniques of PR
- To create a successful PR plan
- To overcome the challenges of project managing the implementation of the plan
- To make an impact with appropriate market analysis, management and results measurement
- To maximise th…
Frequently asked questions
There are no frequently asked questions yet. If you have any more questions or need help, contact our customer service.
- PR Managers
- PR Assistants
- PR Executives
- Marketing Managers
- Marketing Assistants
- Marketing Executives
- Those in PR in public sector, private sector and not-for-profit organisations
- Those in PR at the national, regional and community level
- Those working for international, global or supranational organisations
- Those who need to understand the rapidly changing media environment
Course objectives
- To strengthen current management, structures, methods and techniques of PR
- To create a successful PR plan
- To overcome the challenges of project managing the implementation of the plan
- To make an impact with appropriate market analysis, management and results measurement
- To maximise the Return on Investment (ROI) of PR
Course content
What you are promoting?
- PR to promote organisation’s vision, mission and strategy
- Benefits of products and services
- Target messages for specific audiences, stakeholders and markets
- Objective measures of success: KPIs
- Return on Investment: ROI
Social media and multi-media
- Understanding the scope, power and immediacy of these media
- Monitoring what is said, where and by whom
- Responding to negative feedback positively
- Pro-actively participating in social and multi-media
- Dos and don’ts
Five steps for a successful PR plan
- Agree your objectives, set targets and quantify results
- Appropriate channels, methods and mix
- Maximise budget and resources
- Recruit and manage your PR team: internal and external
- Effective project management of the implementation
Media relations
- What do you want from editors, journalists and their media?
- What do they need from you?
- Understand the pressures and deadlines they are under
- Work together to build long-term durable relationships
- Ten top tips for developing lasting relationships
Press conferences and interviews
- Managing press conferences and dealing with journalists’ enquiries
- Giving winning television interviews
- Radio interviews with impact
- Handle difficult questions on the telephone
- Avoid the 5 most common mistakes
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