Public Relations Management - Level 2

Level
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Public Relations Management - Level 2

London Corporate Training
Logo London Corporate Training

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Description

  • PR Managers
  • PR Assistants
  • PR Executives
  • Marketing Managers
  • Marketing Assistants
  • Marketing Executives
  • Those in PR in public sector, private sector and not-for-profit organisations
  • Those in PR at the national, regional and community level
  • Those working for international, global or supranational organisations
  • Those who need to understand the rapidly changing media environment

Course objectives

  • To strengthen current management, structures, methods and techniques of PR
  • To create a successful PR plan
  • To overcome the challenges of project managing the implementation of the plan
  • To make an impact with appropriate market analysis, management and results measurement
  • To maximise th…

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Frequently asked questions

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  • PR Managers
  • PR Assistants
  • PR Executives
  • Marketing Managers
  • Marketing Assistants
  • Marketing Executives
  • Those in PR in public sector, private sector and not-for-profit organisations
  • Those in PR at the national, regional and community level
  • Those working for international, global or supranational organisations
  • Those who need to understand the rapidly changing media environment

Course objectives

  • To strengthen current management, structures, methods and techniques of PR
  • To create a successful PR plan
  • To overcome the challenges of project managing the implementation of the plan
  • To make an impact with appropriate market analysis, management and results measurement
  • To maximise the Return on Investment (ROI) of PR

Course content

What you are promoting?

  • PR to promote organisation’s vision, mission and strategy
  • Benefits of products and services
  • Target messages for specific audiences, stakeholders and markets
  • Objective measures of success: KPIs
  • Return on Investment: ROI

Social media and multi-media

  • Understanding the scope, power and immediacy of these media
  • Monitoring what is said, where and by whom
  • Responding to negative feedback positively
  • Pro-actively participating in social and multi-media
  • Dos and don’ts

Five steps for a successful PR plan

  • Agree your objectives, set targets and quantify results
  • Appropriate channels, methods and mix
  • Maximise budget and resources
  • Recruit and manage your PR team: internal and external
  • Effective project management of the implementation

Media relations

  • What do you want from editors, journalists and their media?
  • What do they need from you?
  • Understand the pressures and deadlines they are under
  • Work together to build long-term durable relationships
  • Ten top tips for developing lasting relationships

Press conferences and interviews

  • Managing press conferences and dealing with journalists’ enquiries
  • Giving winning television interviews
  • Radio interviews with impact
  • Handle difficult questions on the telephone
  • Avoid the 5 most common mistakes
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There are no frequently asked questions yet. If you have any more questions or need help, contact our customer service.