Public Relations Management - Level 1
- Level
- Total time
Public Relations Management - Level 1
Starting dates and places
Description
- Those new to PR Management
- Those who need to understand the rapidly changing media environment
- PR Assistants
- PR Executives
- PR Researchers
- Marketing Assistants
- Marketing Executives
- Those in PR in public sector, private sector and not-for-profit organisations
- Those in PR at the national, regional and community level
- Those working for international, global or supranational organisations
Course objectives
- To practise PR successfully in their organisation
- To assess the range of approaches, methods and techniques required
- To apply the tactics
- To write successfully
- To manage PR events and activities
Course content
What is PR - Public Relations?
- Objectives and key element…
Frequently asked questions
There are no frequently asked questions yet. If you have any more questions or need help, contact our customer service.
- Those new to PR Management
- Those who need to understand the rapidly changing media environment
- PR Assistants
- PR Executives
- PR Researchers
- Marketing Assistants
- Marketing Executives
- Those in PR in public sector, private sector and not-for-profit organisations
- Those in PR at the national, regional and community level
- Those working for international, global or supranational organisations
Course objectives
- To practise PR successfully in their organisation
- To assess the range of approaches, methods and techniques required
- To apply the tactics
- To write successfully
- To manage PR events and activities
Course content
What is PR - Public Relations?
- Objectives and key elements of Public Relations
- Importance, benefits and challenges of Public Relations management
- How PR differs from marketing, advertising and sales
- Advantages and disadvantages of all PR options
- Importance of PR internally
PR channels
- Print media and its current and likely future role in PR
- Television and the impact it can have
- Radio - relying on voice only
- Mobile technology and increasing accessibility
- Social media and multi-media - growth, complexity and impact
Writing for all media
- What makes a good story?
- How to win and keep reader’s attention
- Writing for print: marketing materials, news, features, editorial and letters
- Press releases which are published not ignored
- Ten top tips for writing for social media
Target markets
- Requirements of target audiences and stakeholders
- What are your competitors doing and how successfully?
- 15 different types of research to find out the answers
- Identifying the most appropriate way to reach your audiences
- Pitfalls to avoid on messages and content
PR events and activities
- Events: organising and attending
- Exhibitions: organising, exhibiting and attending
- Visits: to your organisation by media and journalists
- Lobbying: advantage, risks and impact
- Sponsorship: maximising return on investment (ROIs)
- Corporate social responsibility: contributing to the community
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Do you have experience with this course? Submit your review and help other people make the right choice. As a thank you for your effort we will donate £1.- to Stichting Edukans.There are no frequently asked questions yet. If you have any more questions or need help, contact our customer service.